"The CX Factor" - How customer success will shape the future of business in 2025

View profile for Saurabh Lakhanpal

Trusted Adviser || CX Ambassador || Account Director || #thatCXGuy

Customer experience is no longer a department, it’s the future of business!! In today’s AI-first, data-driven era, technology is no longer the differentiator—mindset is. Organisations that embed customer success into every layer of their strategy will be the ones that create meaningful, lasting impact. The next wave of CX will be powered by emotional intelligence, unified data, and predictive insights but its true strength will lie in how brands use these capabilities to design human-centered engagement. From transactions to trust, from efficiency to empathy, that’s where real competitive advantage will emerge. I had the opportunity to explore this vision with industry peers in the very first episode of ET Studios: "The CX Factor", presented by ET BrandEquity & ETCIO in association with Tata Communications & Genesys. A powerful discussion on how customer success will shape the future of business in 2025 and beyond. The question is: will brands rise to the challenge of building experiences that feel more human than digital or risk being left behind? Vishal Mathur Ravi Shekhar Aastha Gupta

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🚀 From Mindset to Meaningful Impact: Why Customer Success Will Define 2025 The first episode of ET Studios – The CX Factor, presented by ET BrandEquity & ETCIO in association with Tata Communications & Genesys, explores why embedding customer success as a mindset across the organization is critical in today’s AI-first, data-driven era. Featuring: 🎙 Vishal Mathur, Director – Customer Service, Product Quality, Safety & Compliance, Sony India 🎙 Ravi Shekhar, Customer Experience Platform Specialist, Tata Communications 🎙 Saurabh Lakhanpal, Account Director – Growth, Genesys 💡 Discover how emotional intelligence, unified data, and predictive insights are powering personalized, empathetic, and seamless customer experiences—building lasting trust and loyalty. Explore what will truly matter in 2025 as brands shift from transactions to meaningful, human-centered engagement. Watch Now : https://lnkd.in/gRggU9Gg #CXFactor #ETStudios

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