Launched in 2011 and discontinued in 2018, Lytro pioneered light field camera technology. Lytro's primary innovation was the ability to refocus images after they were taken, but this feature didn't resonate with a broad audience. Lytro targeted the "prosumer" photography market, but their products didn't offer the image quality or features that professionals demanded, nor did they appeal to casual photographers especially at its $1600 price point.

📸 Nikon & Stef King: Capturing Motion with Precision 🏃♂️✨ Nikon Australia has partnered with photographer Stef King to test the capabilities of their new NIKKOR Z 24-70mm f/1.2 S II lens. Designed to be lighter, faster, and sharper, this lens is built to keep up with fast-paced action. King utilized the lens to capture parkour athletes in motion, leveraging its advanced autofocus tracking to seize dynamic moments. This collaboration underscores Nikon's commitment to pushing the boundaries of photography technology. 🔗 Dive into the full story and see the stunning visuals here: https://lnkd.in/gYGuBder #NikonAustralia #PhotographyInnovation #StefKing #CreativeCollaboration

We recently shared an article by our founder, Jeffrey Martin, a pioneer in 360° and gigapixel photography, exploring Gaussian Splats, the tech redefining 3D visualization: https://hubs.li/Q03G89lr0 Now, let’s take it from theory to practice with this stunning visualization by Ilia Shipachev! 🎥 How do you like it? Would you swap traditional photogrammetry or meshes for splats? #3DVisualization #DigitalTwins #GaussianSplats #MobileMapping #RealityCapture

AI, virtual staging, 3D tours, they’re all tools. But none of them matter if the core photos don’t capture attention. Start with the foundation: great photography. 👉 https://lnkd.in/eKEgBP9Z

Launched in 1996, Eastman Kodak Company Advanced Photo System cameras were primarily aimed at the amateur market, with a focus on automation and ease of use offering features such as automatic film loading and the ability to store camera settings on the film. It failed by not offering the control and features desired by professional photographers, the rise of digital photography, and the smaller negative size resulted in lower image quality and resolution. Failure Museum

Launched in 1996, Kodak Advanced Photo System cameras were primarily aimed at the amateur market, with a focus on automation and ease of use offering features such as automatic film loading and the ability to store camera settings on the film. It failed by not offering the control and features desired by professional photographers, the rise of digital photography, and the smaller negative size resulted in lower image quality and resolution.

With the new X2D II 100C, long exposure photography enters a new era. Featuring advanced 5-axis, 10-stop in-body image stabilisation, the system enables photographers to shoot handheld exposures of up to 10 seconds while maintaining razor-sharp clarity. This breakthrough removes the traditional reliance on tripods, making it possible to capture flowing traffic, city lights in motion, or the stillness of lakes and night skies with freedom and precision. By combining medium format resolution with Hasselblad’s renowned colour science, every frame balances motion and silence in timeless detail. The result is not only technical excellence but also a new level of creative possibility for professionals who seek both flexibility and fidelity in challenging shooting conditions. 📸 IG: elegy_chen, X2D II 100C & XCD 20–35E #Hasselblad #X2DII #X2D2 #mediumformatcamera #100Megapixels #HasselbladNewCamera #Photography

Many think of ISO as the sensor's sensitivity, echoing film days. However, digital ISO is different. It adjusts the amplification of the electrical signal from the sensor, not the sensor itself. Increasing ISO brightens the image, but it also decreases signal quality, adding noise. It's a balance between brightness and clarity in digital photography. Understanding this helps photographers make informed decisions to capture the best possible image. #ISO #photography #digitalphotography #sensors #cameratricks

Photography reimagined with Artificial Intelligence 🎨🤖 Artificial Intelligence is revolutionizing photography by enhancing image quality, automating complex edits, and enabling creative effects that were once impossible. It empowers photographers to save time, improve precision, and unlock new ways to tell visual stories. #acumendaily #acumendailymagazine

Learn how to quickly render clear glass against a black background.  This old-school technique comes from product photography, but it still works great today.  Check out my short tutorial on how to light an empty glass!  More 3D tips: https://lnkd.in/gez3RdRG