Be The Buffalo

Everyone wants growth, but no one wants the storm that comes with it.

We say we want clarity. We say we want the next level. But most people are sprinting in the opposite direction, the second the sky starts to darken. It’s like they forgot that clarity doesn’t come from sunshine—it comes from weathering some shit. Real progress lives in the storm, not in the comfort zone. That’s why we’re talking about buffalo today.

Have you ever heard how buffalo handle storms?

While most animals run away, buffalo charge into it. Straight through. Because they know something that most of us forget: the fastest way out of a storm is through it. You spend less time getting pounded by the elements when you lean in, not out. That’s not just biology—that’s a blueprint.

In your career, the storm can be anything. Rejection. Burnout. A shitty boss. A toxic culture. Uncertainty. Feeling stuck or uninspired. And yet, most people will wait it out. Hope it passes. Hope someone else changes. But you’re not most people. You’re here to run through it. To face the thing that’s been chasing you. To be the buffalo.

Here’s what most don’t realize: the longer you avoid the hard conversation, the harder it gets. The longer you stay in a role that drains you, the more your confidence erodes. The more you overthink the risk, the less likely you are to ever make a move. Avoiding the storm doesn’t keep you safe. It keeps you stuck.

You build grit in the middle of the mess. You find your voice when you’re backed into a corner. You discover what you actually want when everything you thought you wanted falls apart. The storm strips away the bullshit. And what’s left? You. Stronger. Sharper. Clearer than you’ve ever been.

Let’s be honest. The storm is uncomfortable. It’s chaotic. It doesn’t follow a timeline. But if you learn to face it, you gain something most people never will: control. Not over everything—but over yourself. Your mindset. Your reactions. Your choices. You stop being a passenger in your own damn life and start driving straight through.

So ask yourself: what storm have you been avoiding? What emotion are you scared to feel? What challenge have you been side-stepping, hoping it’ll disappear? Because here’s the deal—it won’t. But you’re built to run through it. To stop making excuses. To stop waiting for someone else to fix it. To be the damn buffalo.

You want the next level? Face the storm. You want confidence? Step into the chaos. You want a career that feels like you? Then stop running. Turn around. Lock eyes with whatever’s chasing you and move straight through it. You’ll come out the other side soaked, exhausted, maybe even scarred, but you’ll be free.

Because running through is the path. And only the brave take it.

by Scott Bond

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