How to Leverage Custom Insights in Google Analytics 4
Custom insights in GA4 let you harnesss the power of machine learning in combination with your own data-driven skills. In this post you will learn how to use this new feature.
In the last years, there has been a tremendous shift in the Analytics industry.
From doing everything “ourselves”, to enhancing our knowledge, experience and capabilities with machine learning. And whether you like it or not, it’s better to adapt to these changes instead of staying behind!
The integration of machine learning throughout the entire feature set is one of the core promises of Google Analytics 4.
First, I will quickly touch upon automated insights. The main focus after will be on leveraging custom insights.
Read more: In-Depth Guide on Custom Insights in Google Analytics 4 (GA4).