The new HP Latex Rigid is coming!

We’ve made it again. 10 years after the announcement of one of our most important Printing Technology disruptions, HP Latex, we have unveiled the first HP Latex Rigid Printing Technology, including the new HP Latex White ink, that will address two of the industry’s most repeated requests.

The announcement of this breakthrough technology was made last week at Yesville, HP’s Booth at ISA Sign Expo in Orlando. Yesville is the place where HP brings to life the collaborative and limitless possibilities that are now a reality thanks to our industry-leading portfolio, and where we help inspiring confidence for PSPs to always say yes when printing with HP. A new concept of booth that has received amazing feedback both from the media and the visitors at the trade show.

Very proud of the great team that has made all this possible. I can’t wait to see where they are going to take us next!