✨ Special Edition ✨ : Introducing Data Conversations
Adverity’s Data Conversations is LIVE. We are excited to mark this major milestone in making data genuinely accessible. Powered by conversational and agentic AI, this new capability allows users to engage with their data through intuitive dialogue, no dashboards, no SQL, no barriers.
✨ What is Data Conversations?
The promise of data democratization has always been to unlock the potential of data for everyone. Yet, most tools were designed for analysts, not marketers. Marketing teams need more than access; they need usability.
That’s where Adverity’s new Data Conversations comes in.
Data Conversations revolutionizes how marketing and business teams access data across their business. Powered by conversational and agentic AI, it brings intuitive, natural-language intelligence directly into your data stack. And because it’s built on Adverity’s trusted data foundation, every answer is not just fast - but reliable, transparent, and actionable. So users can ask questions like they would in a chat and get instant, actionable insights.
We're making data accessible, understandable, and useful right where work happens. This is data analytics as a conversation, and it's changing how work gets done.
With natural language querying, multi-threaded conversations, and instant answers, this tool is redefining how data is used in everyday marketing decisions.
✨ Data Conversations: Overview
Data Conversations isn’t just another product release. It’s a foundational shift.
From campaign performance questions to KPI deep dives, teams can now get answers without delays or technical bottlenecks. Say goodbye to dashboards and delayed reports. Say hello to real-time data conversations.
🚀 Faster Insights – Get answers 60% faster with natural language queries, no technical skills or BI expertise needed.
🤖 Agentic Workflows – Automate campaign reporting, set alerts, and receive AI-powered recommendations, cutting manual effort by 40%.
🧠 Self-Sufficient Teams – Marketers generate and save reports without analysts, 40% fewer dependencies.
💰 Lower Costs – Free up your data team and cut reporting overhead by 25%.
📈 Seamless Scaling – Plug into your existing data stack effortlessly as you grow.
⚡ Real-Time Collaboration – Instant answers = accelerated decisions and faster project turnaround.
✨ New era of marketing intelligence
From integration to intelligence, at Adverity solving data integration at scale has always been our foundation. Now we are expanding that vision by moving beyond connecting and cleaning data to truly unlocking its value for everyone across the business.
Data Conversations is a key part of this progression and part of Adverity’s broader strategy to empower teams with powerful AI-driven experiences that simplify complexity and expand access. It joins a growing suite of tools including:
🔹 Transformation Co-Pilot – Transform data using plain language instructions that are automatically converted into Python.
🔹 Universal & Custom Monitors – Monitor for anomalies or data quality issues across any dimension.
🔹 Data Quality Overview – Get a centralized view of data quality across all sources and accounts.
✨ Empowering your teams to become truly data-driven
If you’re weighing whether to develop a custom conversational layer in-house or adopt a ready-to-use platform, consider this:
🔹 Buy = faster value: Skip dev cycles, go live in weeks
🔹 Governance by default: Guardrails, privacy, and precision built in
🔹 Designed for marketers: No need for training or technical support
🔹 Scalable innovation: Benefit from continuous improvements without added cost
The verdict: Build may offer control, but tools like Adverity can deliver results your team can use now and keep your team equipped with the latest innovations without compromising control.
Still unsure? Calculate the cost of building your own data pipeline for free here: https://www.adverity.com/build-vs-buy-for-marketing-data-pipelines?
✨ Looking ahead
This is only the start. We’re evolving conversational capabilities to be more intuitive and context-aware, integrating deeper across platforms. Future updates will include agentic workflows that proactively assist users, along with collaboration features, making it easier for teams to discover, share, and act on insights together in real time.