Web 2.0: the Top 10 Technologies
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The document outlines ten key technologies associated with Web 2.0, including blogs, citizen media, social bookmarking, wikis, chat and voice communication, social networks, micro-blogging, career networks, RSS feeds, and podcasting. Each technology is briefly described in terms of its function and relevance, highlighting their impact on communication and information sharing. Additionally, the document suggests ways organizations can formulate a Web 2.0 strategy to enhance their marketing objectives.
Web 2.0: the Top 10 Technologies
- 1. 10 Technologies of Web 2.0 Christopher Hire Executive Director of Innovation 2thinknow | www.2thinknow.com
- 2. The buzz about web 2.0 Source: Wikipedia http :// en.wikipedia.org/wiki/Image:Web_2.0_Map.svg Based on author: Markus Angermeier’s 2005 work: http://kosmar.de/wp-content/web20map.png
- 3. The 10… Blogs Citizen Media Social Bookmarking Wikis Chat & Voice Let me Explain Social Networks Micro-blogging Career Networks RSS feeds Podcasting
- 4. Weblogs (Blogs) Typical Blogs: Written in first person, personality Opinion, most often, or news May be visual (eg. Flickr) Textual, even poetic Videos (eg Youtube) May be others content Look at: www.arstechnica.com www.paulocoelhoblog.com/ www.thesartorialist.com www.theaustralianindex.com www.2thinknow.com/innovation
- 5. Citizen Media Voting on news Blogging news Commenting news Covering news first In San Francisco consensus was, “bloggers don’t know how to be journalists.” But someone didn’t tell bloggers.
- 6. Social Bookmarking Simply: voted bookmarks Looks like: Blog of bookmarks Most often used bookmarks, may be more valuable than search results. Being integrated into google. A ‘Collective mind’.
- 7. Knowledge Wikis Internally, short an easy to set-up intranet that does what intranets promised 10 years ago. And is generally more up to date. Great for service organisations. Technology can be seen at www.wikipedia.com
- 8. Chat & Voice Text Chat & Voice. Internet telephony. Disrupting telecoms & IT. Enabling low-cost global operations, potential to disrupt whole industries. Can be a ‘voice’.
- 9. Social Networks Student networks, fans of bands, students, youth culture, social tool for organizing friends, meeting people with similar interests across the world. Join and try: www.facebook.com www.myspace.com
- 10. Micro-Blogging Update all friends at once on social activities, sent from mobile phone or web browser. Short snippets of text. Can at one time be mundane and fascinating. pownce
- 11. Career Networks An online CV and career profile. In US / Germany used increasingly by recruiters. USA: linkedin.com EU: xing.com Get in before your name is taken, to enable easy googling of names.
- 12. RSS feeds Subscribe to News feeds from major media and blogs. As well as industry and competitor news. Just requires a feedreader. Try www.feedreader.com See www.theage.com.au www.cnn.com , etc
- 13. Podcasting Video & Audio files Growth among US consumers 101% p.a. compounding between 2004 & 2010 projected. Source: The Diffusion Group See: www.ten.com.au/gnw Or Abc.net.au
- 14. Recap Blogs Citizen Media Social Bookmarking Wikis Chat & Voice Social Networks Micro-blogging Career Networks RSS feeds Podcasting
- 15. Try one!
- 16. 2thinknow strategic model Contact us, for how to formulate a Web 2.0 strategy for your organization or marketing objective. www.2thinknow.com