3. HISTORY OF AMAZON
● Amazon Inc. is a multinational American corporation that specializes in e-commerce, cloud
computing, digital streaming, and artificial investment. Along with Google, Apple, Microsoft, and
Facebook, it is one of the Big Five companies in the United States' information technology industry.
The company has been described as "one of the world's most influential economic and cultural
forces," as well as "the world's most valuable brand."
● On July 5, 1994, Jeff Bezos founded Amazon from his garage in Bellevue, Seattle, Washington. It
began as an online bookstore but has since expanded to sell electronics, software, video games,
apparel, furniture, food, toys, and jewelry, as well as an OTT platform in 2016. Amazon went public
in May 1997. It began selling music and videos in 1998, and it expanded internationally by acquiring
online book sellers in the United Kingdom and Germany. Amazon began selling video games,
consumer electronics, home improvement items, software, games, and toys the following year.
● Amazon launched Amazon Web Service (AWS) in 2002, offering data on website popularity, Internet
traffic patterns, and other statistics to marketers and developers. Amazon expanded its AWS portfolio
in 2006 with the addition of elastic compute cloud (EC2), which rents computer processing power,
and simple storage service (S3), which rents data storage via the Internet, have been made available.
Amazon launched an OTT platform called Amazon Prime in 2016, which quickly grew in popularity. VANSH DAHUJA
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4. BOARD OF DIRECTORS
•Jeff Bezos, Executive Chairman, Amazon Inc.
•Andy Jassy, President and CEO, Amazon Inc.
•Keith B. Alexander, CEO, IronNet Cybersecurity, former NSA director
•Rosalind Brewer, Group President, and COO, Starbucks
•Jamie Gorelick, Partner, Wilmer cutler Pickering hale and Dorr
•Daniel P. Huttenlocher, Dean of the Schwarzman College of Computing at the Massachusetts institute of
technology
•Judy McGrath, former CEO, MTV networks
•Indra Nooyi, former CEO, PepsiCo
•Jon Rubinstein, former chairman, and former CEO, Palm. Inc.
•Thomas O. Ryder, former chairman, and former CEO, Reader’s Digest Association
•Patty Stonesifer, President, and CEO, Martha’s Table
•Wendell P. Weeks, chairman, President, and CEO, Corning Inc
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5. PRODUCTS AND SERVICES
Products-
● Alexa
● Kindle E-readers
● Fire Tablets
● Fire TV's
● Electronic Devices
● Echo Devices
Services-
● E-commerce Services
● Omnichannel Retail Services
● Transportation and logistics
services
● IT services
● Amazon Prime (Web Service)
● Compute and database services AARUSH MANOJ
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6. PRACTICES OF THE COMPANY
• Amazon reaches hundreds of millions of customers. They strive to ensure a fair and trustworthy buyer and seller experience
• Amazon always tries to act in a manner that ensures a reliable experience for its customers. Amazon doesn’t promote
misrepresentation of goods by sellers.
• Amazon never allows sellers to list products that may cause harm to its customers.
• Amazon never promotes or engage in any misleading, inappropriate or offensive behaviour. This applies to all seller activities.
• Amazon strictly prohibits actions that could be perceived as manipulating customer reviews, including by directly or indirectly
contributing false, misleading or inauthentic content.
• Amazon doesn’t list products which doesn’t comply with legal or regulatory restrictions of the country in which it is carrying on
business (for example, Prescription Drugs, Cell Phones including Service, Magazines and Newspapers, Tobacco and Alcohol,
Adult Toys, Guns and Ammunition, Photo Processing)
• After shipment of a customer's order (or any portion of the customer's order), Amazon accurately inform customer that the order
has been shipped using the standard functionality made available ("Confirmation of Shipment")
• Amazon take product authenticity very seriously. It is each seller’s responsibility to source and sell only authentic products. If any
seller sells counterfeit goods, Amazon immediately suspend or terminate their selling privileges or return, dispose of or destroy
inventory in their fulfilment centres in accordance with the terms of the Amazon Services Business Solutions Agreement.
• Amazon requires that the sellers follow the guidelines below for any communication with the buyers. The Communications
Guidelines policy is meant to protect buyers from fraud and abuse, and to protect you from unscrupulous actions from your
competitors. Raising the bar for all communications to buyers benefits all our selling partners, resulting in a stronger marketplace.
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7. MARKET SHARE OF AMAZON IN INDIA
According to Forrester Research, by October 2020, Flipkart had 31.9% market share — making it the largest
online retailer in India. Meanwhile, Amazon India is slightly behind in second, with a 31.2% market share.
Whereas in OTT Platforms Amazon Prime Video holds a 20% Market share.
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8. PROFITS OF THE COMPANY AND MAJOR CONTRIBUTORS
BEHIND IT
Amazon posted 34.8% revenue growth to reach $221.60 billion in the first six months of 2021 versus $164.36 billion in
the same period of 2020. The huge growth in revenue led to a surge in profits, in part because more sales meant lower
per-unit fulfillment costs, as Amazon’s massive investment in its delivery network was spread over more orders.
Another contributor to higher profits is the growing share of Amazon sales from marketplace sellers, which accounted
for 62% of orders in 2020, up from 34% in 2010. However, the biggest contributor to Amazon’s profits remains its
market-leading Amazon Web Services (AWS) cloud computing unit, which has accounted for well over half of
Amazon’s net income in recent years and 52.6% in the first half of 2021. In first 3 months of this year Amazon
reported a profit of $8.1 Billion compared $2.5 Billion in the previous year.
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9. COMPETITORS IN INDIA
● The Indian market is still technologically developing there is much room
for growth. However, competition is already very fierce, as many local
and foreign players are fighting to grab a hold of this fast-developing
market.
● Historic success in the United states and other developed countries,
Amazon has been able to take the lead in India too, but local players,
especially Flipkart which was acquired by Walmart in 2018, still have
managed to become solid competitors in this promising market.
● The size of the Indian market many other local companies are reaching a
large audience even though they only take a small share of the market.
Most of them pure e-commerce players who have made it by domination
a specific category of products, such as BookMyShow and IndiaMart.
● Some of the competitors of Amazon in India:-
• Flipkart
• IndiaMart
• Myntra
• Snapdeal
• Firstcry
• BookMyShop
• Nykaa
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10. COMPETITORS IN WORLD
● Amazon is the second higher revenue generator
with $ 280 billion in the year 2019,following
Walmart.
● The company is also among the top 5 most values
brands in the world. The success of the company
has attracted a lot of competitors, which seek to
seek to offer identical value propositions to the
customers in order to achieve higher market share.
● Amazon operates in multiple industries catering in
various product and service categories. As a result,
the company faces competition from various
market players in each of the industries where it
operates.
Amazon's biggest competitor’s comparison table
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11. CORPORATE SOCIAL RESPONSIBILITY
Amazon Supporting Local Communities and Empowering Women
● In 2020, the e-commerce giant created the Amazon Relief Fund, with a USD 25 million initial
contribution, focused on supporting its independent delivery service partners and other stakeholders to
deal with the negative impact of coronavirus developments on the business.
● The company hosts ‘Girls Who Code’ events occasionally to help get more girls interested in coding.
Amazon Educating and Empowering Workers
● Amazon Career Choice Program pre-pays 95% of tuition for employees to take courses for in-demand
fields, such as airplane mechanic or nursing, regardless of whether the skills are relevant to a career at
Amazon.
● Amazon Virtual Contact Centre, allows Amazon’s customer service employees to work from home.
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12. INITIATIVES TAKEN EXCLUSIVELY FOR INDIAN MARKET
● Packaging-free shipments are available in 100+ cities in India, reducing single-use plastic from packaging in fulfillment centers.
● Serving 19 government schools and one mini planetarium in Maharashtra, 40 solar energy systems support the needs of 2,500
school children and community members in 24 villages.
● 10,000 electric vehicles will be added to Amazon India's existing fleet by 2025. The roll-out will include 3-wheeler and 4-
wheeler electric vehicles designed and manufactured in India.
● Amazon Cares empowers local communities in the areas of health, education, and women’s empowerment. Many of the canteens
across the Maharashtra region are led by local women who use their culinary skills to sell home-cooked meals to Amazon
associates. These canteen enterprises empower local women to provide a better future for themselves and their families.
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