Amazon was founded in 1994 by Jeff Bezos and is now the largest online retailer in the world. The company started as an online bookstore but has since expanded to sell a wide variety of products. The Amazon logo represents selling from A to Z with the arrow connecting the letters also resembling a smile to represent customer satisfaction. Amazon has experienced unprecedented growth, becoming the most valuable retailer in the US by market capitalization by surpassing Walmart in 2015. It now offers over a hundred million products in India across numerous categories from books to electronics to appliances.