Amazon
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Amazon is the world's largest online retailer, headquartered in Washington. It serves consumers through retail websites, sellers through programs to sell products on its site, and developers through web services. Amazon has separate retail websites in many countries and plans to launch in additional countries. It sells a wide range of products and has made numerous acquisitions. Amazon also offers services including AWS and third-party seller programs.
Amazon
- 1. PRESENTED BY- ARCHIT MISHRA GAURAV AMIT GUPTA VINAY DHIR RAMANDEEP
- 2. OVERVIEW • Amazon.com, Inc. is an American multinational electronic commerce company • Headquarters in Washington • World's largest online retailer
- 4. In brief • They have three primary customer sets: Consumers, Sellers and Developers • They serve consumers customers through their retail • websites. • They offer programs that enable seller customers to sell their products on their website. • Lastly they serve their developer customers through their web services that provide access to technology infrastructure that developers can use to enable virtually any type of business.
- 6. • Separate retail websites for the following countries: United States, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, and China • Expected to launch its websites in Poland , Brazil , Netherlands and Sweden
- 7. AMAZON PRODUCT DEPARTMENT • Books. • Movies , music and games. • Digital downloads • Electronics and computers. • Home and garden. • Grocery. • Toys • Apparel and jewellery. • Shoes and outdoors. • Tools and industrial equipments.
- 9. WHAT AMAZON'S EBOOK STRATEGY MEANS 1.DISINTERMEDIATION - Bookselling in 1994 was a notoriously backward- looking, inefficient, and - old-fashioned area of the retail sector 2. MONOPOLY 3. MONOPSONY Amazon seems to be trying to simultaneously establish a wholesale monopsony and a retail monopoly in the ebook sector.
- 10. • PREDATORY PRICING • Huge investment in the Kindle platform worthwhile, and by 2010 Amazon had come close to an 85% market share in the ebook sector • 2012, and ebooks are likely to hit 40% of total publishing sales by the end of this year, and are on the way to 60% within five years
- 11. ACQUISITIONS • 1998: Planet All, a reminder service based in Cambridge, a UK online book retailer, which became Amazon UK on October 15, 1998 • 1999: Internet Movie Database (IMDb); Alexa Internet, Accept.com, and Exchange.com • 2003: Online music retailer CD Now By 2011, the web site cdnow.com
- 12. CONTD.. • 2004: Joyo.com, a Chinese e-commerce website • 2006: Shopbop, a retailer of designer clothing and accessories for women, based in Madison • 2012: Kiva Systems
- 13. SUBSIDIARIES • 2004: A9.com, a company focused on researching and building innovative technology • 2004: Lab126, developers of integrated consumer electronics such as the Kindle • 2007: Endless.com, an e-commerce brand focusing on shoes • 2007: Brilliance Audio, the largest independent audio book producer in the U.S
- 14. • Locations • Amazon has offices, fulfillment centers, customer service centers and software development centers across North America, Latin America, Europe, Africa, and Asia.
- 15. • Software development centers • While much of Amazon's software development occurs in Seattle, • Company employs software developers in centers across the globe • Some of these sites are run by an Amazon subsidiary called A2Z Development - USA , Canada ,UK ,China , Japan – Ireland: Dublin – Romania: Iaşi – India: Bangalore, Chennai, and Hyderabad
- 16. PRODUCTS AND SERVICES • Third-generation Amazon Kindle • Retail goods • Private labels and exclusive marketing arrangements • In August 2005, Amazon began selling products under its own private label, • "Pinzon"
- 17. CONTD.. • Computing services • Amazon launched Amazon Web Services (AWS) in 2002, which provides programmatic access to latent features on its website
- 18. Donations • In 2004, Amazon's "Presidential Candidates" allowed customers to donate $5 to $200 to the campaigns of 2004 U.S. presidential hopefuls • Reactivated a Red Cross donation channel after crises such as the September 11 attacks, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian Ocean • By January 2005, nearly 200,000 people had donated over $15.7 million in the US
- 19. WEBSITE • The domain amazon.com attracted more than 615 million visitors annually , twice the number of walmart.com
- 20. • THIRD-PARTY SELLERS • Amazon derives about 40% of its sales from affiliate marketing called "Amazon Associates" • Associates receive a commission for referring customers to Amazon by placing links on their websites to Amazon, if the referral results in a sale • "over 900,000 members" in its affiliate programs • Unlike eBay, Amazon sellers do not have to maintain separate payment accounts; all payments are handled by Amazon.
- 21. • AMAZON TECHNOLOGY • Customer Relationship Management (CRM) and Information Management (IM) support Amazon’s business strategy • The core technology that keeps Amazon running is Linux- based • Amazon’s technology architecture handles millions of back- end operations every day, as well as queries from more than half a million third-party sellers • With hundreds of thousands of people sending their credit card numbers to Amazon’s servers everyday, security becomes a major concern.
- 22. • Multi-level sales strategy • Multi level e-commerce strategy • Focusing on Business-to-Consumer relationships between itself and its customers, and • Business-to-Business relationships between itself and its suppliers • Then moved to incorporate Customer-to-Business transactions as it realized the value of customer reviews as part of the product descriptions • It now also facilitates customer to customer
- 23. AMAZON INDIA • The world's largest online retailer Amazon.com Inc entered India on Feb 2, 2012 • with the launch of its shopping website junglee.com • Junglee.com will offer more than 12 million products from over 14,000 Indian and global brands,
- 24. • Amazon said last month it was setting up its first warehouses in India, which the company said would make shipments faster and cheaper • India's $2 billion book market is growing at around 15 percent E-commerce has a huge potential in India, • Country of more than 1.2 billion people with a bulging middle class and rapidly-rising incomes
- 25. CONTD…. • Biggest competition in India will come from e- commerce portal Flipkart.com, • It is targeting at least $100 million in sales for the current financial year • $1 billion by 2015,
- 26. Controversies • Sales and use taxes • Alleged tax avoidance in the UK • Alleged Mistreatment of Individual Sellers • Lobbying