Amazon
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The document provides an overview of Amazon.com, including: - It was founded by Jeff Bezos in 1994 as an online bookstore and has since expanded into various product categories and services. - It is now the world's largest online retailer, operating internationally across multiple countries. - Key to its success has been a strong focus on customer satisfaction, innovation, and using data to continuously improve the customer experience on its website and services.
Amazon
- 1. Presentation on Amazon.com By :- Sparsh Kapoor Tushar Nautiyal To :- Dr. Sunil Patel (Prof.)
- 2. Introduction • Jeff Bezos incorporated the company (as Cadabra) in July 1994 and the site went online as Amazon.com in 1995. • Bezos changed the name cadabra.com to amazon.com because it sounded too much like cadaver. • Amazon.com, is an American international electronic commerce company. • Headquarters in Seattle, Washington, United States. • It is the world's largest online retailer. • It started its business as an online book store. • Diversified business into DVD’s, VHS(Video Home System), software building, clothes, baby and general products etc.
- 3. Products & Market • It manufactures consumer electronics notably the Fire Phone, Amazon Kindle e-book reader and the Kindle Fire tablet computer and is a major provider of cloud computing services. • It currently operates in United States, United Kingdom, France, Canada, Germany, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. • It targets future market in Sri Lanka and other south east Asian countries. • It currently offers more than 1.5 crore products in India through various segments. • Service centers in Hyderabad, Chennai, Bangalore • It is considered to be the king in internet domain retail.
- 4. • It mainly targets two types of goals. 1. Satisfaction of customers. 2. Efficient market growth. • Amazon.com claimed over 1.4 million customers after only two years of being online. • It has more than 45million customers for major purchases of books. • Amazon weathered the e-storms and now thrives in the retail marketplace, challenging vending giants like Wal-Mart, IKEA, e-bay, Future group and reliance retail in India. • It focuses on technological innovation and centered on customer fulfillment.
- 5. Business Philosophy • They made 462 plans in the year 2009 to 2012 out of which 360 were mainly of improving the service quality, prompt service, high service through better customer satisfaction. • Mission statement:- “We seek to be Earth’s most customer-centric company for three primary customer sets: consumer customers, seller customers and developer customers.” • 6 core values:- Customer obsession; innovation; bias for action; ownership; high hiring bar and frugality which are the main reason for its growth and success. • Only focus on your services and rest will be managed by your customers.
- 6. Marketing Strategies Amazon.com bases its marketing strategy on six pillars. • It freely proffers products and services. • It uses a customer-friendly interface. • It scales easily from small to large. • It exploits its affiliate’s products and resources. • It uses existing communication systems. • It utilizes universal behaviors and mentalities. • It does not believe in making costly ads, flyers etc. • It focuses on wily online ploys, strong partner relations and a constant declaration of quality to market itself to the masses. • Mainly find advertisements in left side of Google search result.
- 7. Major services • It serves millions of dollars and several man hours in improving the internet traffic or server failures. • Amazon.com has always been very aggressive about analyzing its website’s traffic to a high degree and making modifications based on what they see. • It focuses and tries to make purchase an easy and convenient to the customers. • Hassle free and user friendly website which enables the customer to have a good shopping experience. • It saves the customers time by completing the shopping in less than a minute.
- 8. • Amazon.com’s customer checkout extends to its partner relations and services, of which there is no shortage. • It hosts 12 types of web services which includes e-commerce, database, payment and billing, web traffic and computing. • It create a reliable, scalable, and inexpensive computing platform which can revolutionize a small business’s online presence. • Amazon’s FBA programme allows merchants to direct inventory to Amazon’s fulfillment centers. • Amazon.com shoulder’s the burden of packing and shipping the merchant’s product. • This frees the merchant from a complex ordering process while allowing them control over their inventory.
- 9. • Amazon.com’s Fulfillment Web Service (FWS) adds to FBA’s program. • FWS lets retailers embed FBA capabilities straight into their own sites, vastly enhancing their business capabilities. • Amazon.com does more than pay sycophantic lip service to its customers. • Each product is available for consumer reviews, and customers may rate products on a hierarchical scale of 1-5 stars. Amazon.com members may also comment on other member’s reviews. • Request for product. • Guaranteed one day delivery. • Cash on delivery. • Easy returns with 30 days replacement warrantee.
- 10. • 100% purchase protection. • Genuine products. • Customers get e-mail, phone calls and sms for new offers and products. • Today’s deal option gives the customer the best offer of the day for a particular product. • Product manual available for all the products. • Setting standards for wide available range of products with best offers and discounts. • Creating a platform for various retailers and dealers to sell and market their product and increase their sales or market share.
- 11. 6 success points • Global e-commerce sales reaching more than 1 trillion dollars. • This has forced many companies to create a platform for online sales. • Amazon’s focus: • The power of page speed.(www.webpagetest.org) • Personalize the Shopping Experience. • Make Searching a Breeze. • Users Need Reviews. • Recommend Similar Products. • Test, Test, Test. (If you double the number of experiments you do per year you’re going to double your innovation)
- 12. Competitors • Flipkart.com/myntra.com • Snapdeal.com • Jabong.com • Futurebazaar.com • Starcjlive • homeshop18
- 13. Thank you