Case study on amazon
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The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Case study on amazon
- 1. Presented by Arun Keshav K Ananthi I Jayalakshmi R S Rama Annamalai Vijay M
- 2. About Amazon… • • • • Amazon Inc is an American international e-commerce company. It was started by Jeffrey P. Bezos in the year 1994. It is a world’s largest online retailer When many .com companies were not able to survive during the 90’s, Amazon managed to survive and is successful now. • It is the 11th most searched site around the world.
- 3. Contd… • The structure of website will definetly make you to buy. • Buying suggestions based on your search. • Amazon also acquired many about to close .com companies like IMDB, CDNow and Pets.com
- 4. Companies Owned by Amazon.
- 5. Case 1: Why has Amazon.com succeeded online when so many other companies have failed? • Amazon always welcomed addition of new products to its site. Even though it has started its business selling books, Presently it deals with 21 different categories of product. • The wide range of products availability has created a very strong customer base. • If any individual wants anything, the first vendor that comes to people’s mind is Amazon. • It is easy to sell your product with the help of amazon. This attracted many suppliers.
- 6. Contd… • You can’t get things at a cheaper price anywhere than amazon. • Anywhere shipping. If the product is dealed directly by amazon no shipping charges.
- 7. Case 2: Will the kindle revolutionize the book industry? • With the enormous development of technology, people get updated with their electronic machines. • Kindle offers you a easy to carry option. • You can carry many books in a slim tab. • Reference is easy. • Reading at night time without a light is possible. • Many sites offers free kindle books. • In future, the kindle users will increase.
- 8. Case 3: What’s next for amazon? Is cloud computing the right direction for the company? Where else can it grow ? • Amazon has already entered into the cloud computing business. • The company has a very good scope on the cloud computing. It is performing well. • It’s also said to be one of the safest site for CC by forbes. Suggestions. • Amazon can enter into online entertainment and communication. • It can develop software for international calling at cheaper rates.
- 9. Meaning in their new logo. The smile that goes from A to Z tells that the company is willing to deliver any product, anywhere in the world.
- 10. Thank You…