Amazon was presented by Team 8. The presentation covered Amazon's background, current news, financial statements, SWOT analysis, and case questions. Amazon was founded in 1994 and originally started as an online bookstore. It has since expanded into many other product categories. Despite high revenues, Amazon reinvests profits back into the business to support rapid growth. The company's competitive advantage is sustainable due to its low-cost operations, shipping efficiency, and leading e-reader and membership programs.