![4. Amazon Tools, Marketing and
Community
● The level of customer tracking at Amazon.com is
another best-of-breed system.
●] Using the data it collects on every registered
user during every visit to the Web site, Amazon
points users to products they might actually be
glad to discover -- and buy.
● A recent development in customer tracking
actually collects information on people who may
have never visited Amazon.com.
● Amazon's gift-giving recommendations collect
data on the stuff you buy for other people.](https://image.slidesharecdn.com/week13-100110050949-phpapp02/85/Week13-5-320.jpg)
Week13
- 1. Individual Slide Presentation: Week 13 How Amazon Works S1170029 Takaki Tokiwa
- 2. 1. Introduction to How Amazon Works ● In 1995, Amazon.com sold its first book, which shipped from Jeff Bezos' garage in Seattle. ● In 2006, Amazon.com sells a lot more than books and has sites serving seven countries, with 21 fulfillment centers around the globe totaling more than 9 million square feet of warehouse space. ● The direct Amazon-to-buyer sales approach is really no different from what happens at most other large, online retailers except for its range of products.
- 3. 2. Amazon Technology ● The massive technology core that keeps Amazon running is entirely Linux-based. ● As of 2005, Amazon has the world's three largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively. ● In addition to automatically encrypting credit card numbers during the checkout process, Amazon lets users choose to encrypt every piece of information they enter, like their name, address and gender.
- 4. 3. Amazon E-commerce ● Both retailers and individual sellers utilize the Amazon.com platform to sell goods. ● Large retailers like Nordstrom, Land's End and Target use Amazon.com to sell their products in addition to selling them through their own Web sites. ● The sales go through Amazon.com and end up at Nordstrom.com, Land's End.com or Target.com for processing and order fulfillment. ● Amazon essentially leases space to these retailers, who use Amazon.com as a supplemental outlet for their online sales.
- 5. 4. Amazon Tools, Marketing and Community ● The level of customer tracking at Amazon.com is another best-of-breed system. ●] Using the data it collects on every registered user during every visit to the Web site, Amazon points users to products they might actually be glad to discover -- and buy. ● A recent development in customer tracking actually collects information on people who may have never visited Amazon.com. ● Amazon's gift-giving recommendations collect data on the stuff you buy for other people.
- 6. 5. recent Amazon.com's development ● Some say Amazon gathers too much information for comfort, and the Electronic Privacy Information Center reports that in 2000, Amazon started sharing its customer data with its partners and subsidiaries. ● Some say Amazon gathers too much information for comfort, and the Electronic Privacy Information Center reports that in 2000, Amazon started sharing its customer data with its partners and subsidiaries.
- 7. 6. overall ● Amazon.com is supported by a lot of users and has developed. ● At first, Amazon.com only sold the book. ● Now Amazon.com is being offered with a lot of enterprises to sell things of variety .