![2. Amazon Technology
The massive technology core that keeps
Amazon running is entirely Linux-based.
As of 2005, Amazon has the world's three largest
Linux databases, with a total capacity of 7.8
terabytes (TB), 18.5 TB and 24.7 TB respectively
[ref].](https://image.slidesharecdn.com/1-100110021752-phpapp02/85/1-5-320.jpg)
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- 1. How Amazon Works s1170008 Yuya Otsuka
- 2. 1. Introduction to How Amazon Works 1 In 1995, Amazon.com sold its first book. Amazon.com sells lots and lots of stuff. You can find beauty supplies, clothing, jewelry, gourmet food, sporting goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, garden supplies, bedding and almost anything else you might want to buy.
- 3. Introduction to How Amazon Works 2 Customer tracking is an Amazon stronghold. If you let the Web site stick a cookie on your hard drive, you'll find yourself on the receiving end of all sorts of useful features that make your shopping experience pretty cool, like recommendations based on past purchases and lists of reviews and guides written by users who purchased the products you're looking at.
- 4. Introduction to How Amazon Works 3 The other main feature that puts Amazon.com on another level is the multi-leveled e-commerce strategy it employs. Amazon.com lets almost anyone sell almost anything using its platform. You can find straight sales of merchandise sold directly by Amazon, like the books it sold back in the mid-'90s out of Jeff Bezos' garage -- only now they're shipped from a very big warehouse. Since 2000, you can also find goods listed by third-party sellers -- individuals, small companies and retailers like Target and Toys 'R Us. You can find used goods, refurbished goods and auctions. You could say that Amazon is simply the ultimate hub for selling merchandise on the Web, except that the company has recently added a more extroverted angle to its strategy.
- 5. 2. Amazon Technology The massive technology core that keeps Amazon running is entirely Linux-based. As of 2005, Amazon has the world's three largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively [ref].
- 6. 3. Amazon E-commerce Amazon.com has always sold goods out of its own warehouses. It started as a bookseller, pure and simple, and over the last decade has branched out into additional product areas and the third-party sales that now represent a good chunk of its revenue (some estimates put it at 25 percent).
- 7. 4. Amazon Tools, Marketing and Community Amazon's marketing structure is a lesson in cost- efficiency and brilliant self-promotion. Amazon's associates link to Amazon products in order to add value to their own Web sites, sending people to Amazon to make their purchases. It costs Amazon practically nothing. Some associates create mini-Amazons -- satellite sites that do new things with Amazon data and send people to the mothership when they're ready to buy. Amazon Light, built and maintained by software developer Alan Taylor, is one of those satellite sites.