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Amazon operates a massive e-commerce business selling almost any product imaginable on its website. It tracks customers extensively to provide personalized recommendations and has developed sophisticated affiliate programs. The company's technology infrastructure is entirely Linux-based and includes very large databases and data warehouses to support its business operations. Amazon is constantly innovating and expanding its services, and some speculate it may eventually shift more towards technology services rather than retail sales.
![Amazon Technology
The massive technology core that keeps Amazon
running is entirely Linux-based. As of 2005,
Amazon has the world's three largest Linux
databases, with a total capacity of 7.8 terabytes
(TB), 18.5 TB and 24.7 TB respectively [ref]. The
central Amazon data warehouse is made up of 28
Hewlett Packard servers, with four CPUs per node,
running Oracle 9i database software.](https://image.slidesharecdn.com/presentation1-130514053803-phpapp01/85/Presentation1-4-320.jpg)
Presentation1
- 1. How Amazon Business Works s1180155 Toshiki Hiraide
- 2. Outline ! Amazon.com Basics ! Amazon Technology ! Customer tracking ! e-commerce ! click-through sales ! gift-giving recommendations ! Where's Amazon going?
- 3. Amazon.com Basics Amazon.com sells lots and lots of stuff. You can find beauty supplies, clothing, jewelry, gourmet food, sporting goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, garden supplies, bedding and almost anything else you might want to buy.
- 4. Amazon Technology The massive technology core that keeps Amazon running is entirely Linux-based. As of 2005, Amazon has the world's three largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively [ref]. The central Amazon data warehouse is made up of 28 Hewlett Packard servers, with four CPUs per node, running Oracle 9i database software.
- 5. Customer tracking Customer tracking is an Amazon stronghold. If you let the Web site stick a cookie on your hard drive, you'll find yourself on the receiving end of all sorts of useful features that make your shopping experience pretty cool, like recommendations based on past purchases and lists of reviews and guides written by users who purchased the products you're looking at.
- 6. e-commerce The other main feature that puts Amazon.com on another level is the multi-leveled e-commerce strategy it employs. Amazon.com lets almost anyone sell almost anything using its platform. You could say that Amazon is simply the ultimate hub for selling merchandise on the Web, except that the company has recently added a more extroverted angle to its strategy.
- 7. click-through sales The affiliate program that lets anybody post Amazon links earn a commission on click- through sales, there's now a program that lets those affiliates (Amazon calls them "associates") build entire Web sites based on Amazon's p latform.
- 8. Amazon's Progress Amazon has four software development centers worldwide. These units are constantly creating new features for Amazon.com and developing the technology to support them.
- 9. gift-giving recommendations Amazon's gift-giving recommendations collect data on the stuff you buy for other people. For instance, if you buy a toy train set in December and ship it to your nephew, Amazon knows you give gifts to a boy aged four to 10 who lives in Ohio and likes trains. Amazon.com delivers print catalogs to a limited number of Amazon customers during the holiday season.
- 10. Where's Amazon going? Amazon Services is building complete e- commerce solutions for companies that are potential Amazon competitors, leaving open the possibility that Amazon will ultimately head in the direction of technology service over retail sales.