![Amazon Technology(1)
The massive technology core that keeps Amazon
running is entirely Linux-based. As of 2005,
Amazon has the world's three largest Linux
databases, with a total capacity of 7.8 terabytes
(TB), 18.5 TB and 24.7 TB respectively [ref]. The
central Amazon data warehouse is made up of 28
Hewlett Packard servers, with four CPUs per
node, running Oracle 9i database software.](https://image.slidesharecdn.com/english13-100110034343-phpapp01/85/English13-2-320.jpg)
English13
- 1. How Amazon Works In 1995, Amazon.com sold its first book, which shipped from Jeff Bezos' garage in Seattle. In 2006, Amazon.com sells a lot more than books and has sites serving seven countries, with 21 fulfillment centers around the globe totaling more than 9 million square feet of warehouse space.
- 2. Amazon Technology(1) The massive technology core that keeps Amazon running is entirely Linux-based. As of 2005, Amazon has the world's three largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively [ref]. The central Amazon data warehouse is made up of 28 Hewlett Packard servers, with four CPUs per node, running Oracle 9i database software.
- 3. Amazon Technology(2) In the 2003 holiday season, Amazon processed a top-end 1 million shipments and 20 million inventory updates in one day. Amazon's sales volume means that hundreds of thousands of people send their credit card numbers to Amazon's servers every day, and security is a major concern. In addition to automatically encrypting credit card numbers during the checkout process, Amazon lets users choose to encrypt every piece of information they enter, like their name, address and gender.
- 4. Amazon's Progress Amazon has four software development centers worldwide. These units are constantly creating new features for Amazon.com and developing the technology to support them.
- 5. Amazon E-commerce Amazon.com has always sold goods out of its own warehouses. It started as a bookseller, pure and simple, and over the last decade has branched out into additional product areas and the third-party sales that now represent a good chunk of its revenue (some estimates put it at 25 percent).
- 6. Amazon Tools, Marketing and Community The goal is pretty straightforward: "To be Earth's most customer-centric company where people can find and discover anything they want to buy online." The implementation is complex, massive and dynamic. Amazon's marketing structure is a lesson in cost-efficiency and brilliant self-promotion. Amazon's associates link to Amazon products in order to add value to their own Web sites, sending people to Amazon to make their purchases. It costs Amazon practically nothing. Some associates create mini-Amazons -- satellite sites that do new things with Amazon data and send people to the mothership when they're ready to buy. Amazon Light, built and maintained by software developer Alan Taylor, is one of those satellite sites.