Digipak Evaluation sheet
- 1. Digipak
- 2. Design Layout Conventions: Real media text- Artist name is above or in front of album name and most frequently in the centre of the front cover. Artist appear dominant on the front cover and only on the front cover in the centre of the pack shot. Lyrics on the back cover mostly down the left hand side.
- 3. Simple and clear Our media productWe followed the conventions of having the artist name (Cragga) above thealbum name as our audience would want to know who the album is by beforedeciding to purchase the album and knowing the albums name.However challenged the convention of where it is placed on the front cover,as we placed it in the top left hand corner. As potential consumers of our productread from left to right so this will be the first piece of text they will see to readwhich is important in selling the artist and more significantly the album. We used the convention of having the lyrics on the back cover, but developeda simple and clear structured form by numbering each song down the left handside of the panel. This enables the potential audience to scan the information onthe panel more efficiently before buying the product.
- 4. Font Style Conventions: Real media products:Simple and is the same font used all over the album cover but an alternation in the size.
- 5. Clear by it being big and bold
- 6. Intextuality with the pack shot, for example with “Skream” album the font style conveysthe thought that the artist is simple and plain, in contrast to the pack shot the artist iswearing a plain and simple white T-shirt. Conventions: Real media productsOur media product:We challenged the convention of simple font as wanted our album tohave a strong reference towards our music video as well as ouradvertisement.However we did follow the convention of having our font big and bold.
- 7. We used the convention of the font having intextuality with the packshot as it portrays the personality of the artist as well as linking in with thealbum name. As the font style and pack shot expresses a ‘life like’ feeling(album name ‘Life is life’).
- 8. ColourConvention: Real media products:Simple
- 9. Plain
- 10. Not many colours used
- 11. Bright and strong colours usedOur media product:We used the convention of not using many colours, where we usedwhite (typography and mis en scene), blue and purple (mis en scene) andgreen (costume). This is because many colours makes the panels lookcomplex and could potentially look confusing to our relatively youngaudience so by not using many colours it allows the audience to have aclear understanding of what the images are or what they connote andrepresent. We develop the convention of using strong colours. By using strongcolours which are also vibrant (blue and purple with effects) on the insidepanels.
- 12. Marketing Information Conventions: Real media products:Pack shot of the artist on the front cover
- 13. Bar code on the back cover, below the list of songs
- 14. Does not say where you purchase the albumOur media product:Sold the artist with the use of close up of the artist on the front of thealbum cover and the advertisement we used sold the artist through the use of…Followed the convention of not showing the store logos of where you canpurchase the album on the digipak. This is because when audience see thealbum it is going to be in the store, so by having the logo on the digipak isirrelevant as that is shown on the advertisement which consumers viewbefore deciding whether they want to actually buy the album. This is alsoconventional and we used this convention.
- 15. Selling the ArtistConvention: Real media products:Close up of the artist
- 16. Used colours and positioning to express the personality of the artist. For examplethe graffiti used on the ‘Chase and status’ front cover of the album. - Artist name in boldOur media product: We followed the convention of a close up of the artist so the audience canclearly and quickly establish who the artist is as the close up is dominant on thefront cover.We also used the convention of having the artist name in bold on the frontcover so the album can eye catch the audiences attention and for the targetedaudience it will tempt them into buying the album.We used the convention of expressing the personality of artist via a close up ofThe artist so the audience can see the facial expressions where he looks to have aSerious look on his face. Which links to the track list on back cover and as the tracklist suggests a hard and serious life. We also expressed this convention as thealbum name and the facial expression connote each other.