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A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
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- 2. What is a Digipak? A digipak is a elaborated version of a Cd cover. The digipak has a minimum of Four panels which allows basic information to be included such as album and Artist name and also information such as copyrights, track listing, barcodes etc… Extra panels can be used for imagery, this would allow the artist image to be Projected to the audience. What is a advertisement? An advertisement is used to promote the digipak and the artist. Forexample a Picture of the digipak would normally be on the bottom corner of the Advertisement. Other information such as ratings, tour dates, artist and album Name would be mentioned on it. This allows the audience to receive information About the artist and album. Advertisements could be used as a form to get Information across to the audience.
- 3. What is the purpose of a digipak? - Project and create the artist image - Create a package to sell the CD - The use of thumb nail such a the itunes logo give a strong image and is a - Form of marketing. What is the purpose of a advertisement? - To project the artist image - Provide information about were it is available - Date of tours are evident - When the cd will be released
- 4. The album name and artist name is evident on both strips Of both album covers. I have been also influenced by pinks Album cover for this aspect. As we can see here This has been influenced by There is a brown strip running Pinks album cover were the grey strip Down the right hand side of the digipak Is running down the left hand side Of the album cover.
- 5. The track lisitng is also evident on ellie gouldings digipak The copyrights and barcode is also on this; they are from the same genre And include all this. Ellie goulding is also the one who will sign carina kay So it is extremely beneficial to follow some of the conventions that Ellie gouldings digipak has.
- 6. On the inside of my digipak, the track lisitng is evident to reinforce And remind the audience about the songs in the digipak. The lyrics are also Placed their as a additional feature for the audience. This digipak also contains the track listing which shows that it could be convention
- 7. This digipak contain some information or possibly lyrics; This can be done in many digipaksin order to meet the audience desires Or give additional information. My digipak also containsa personal message from the artist to the audience Which will encourage the audience to buy this digipak as there is a personal Maessage directly to the audience by the artist.
- 8. Name of artist Artist image Image of digipak Album name Bar code Ratings are shown Information provided for Artist website website pages which can Thumb nail were the digipak will be allow audience to be available update with artist and is a marketing technique
- 9. As we can see these advertisements also include aspects such as artist names Album names; release dates, artist website, ratings and image of a digipak. The term “new album” is commonly used.