Importance and function of digipaks
- 1. Importance and function of digipaks Alexandra Prokhorova
- 2. Digipak A digipak is packaging for a CD that usually shows the artist on the front panel and a list of the artists songs on the back panel. A CD may also look like a booklet with pages of images of the artist. This is used so that the audience get to know the artist more such as their style and personality through the images.
- 3. Display of Digipak In a digipak, the artists name and album name is displayed on the front clearly so that the target audience and fans can clearly find it when looking for music to buy. There is also the record label information as well as an image of the artist to catch the audiences eye.
- 4. Containing Inside the digipak, there is often an image of the artist if not many and the name of the album and name of the artist themselves. There will also be information that the audience would like to know, such as tour dates, if the artist is going on tour, and the artists website, so the audience can purchase the aritsts merchandise.
- 5. Music Industry Digipaks are important to the music industry as they promote the artist as a singer. This has many benefits for the artist and the record label as a wider audience is built as a result of the promotion of the artists image. A larger audience and fan base means that having links in the digipak, (such as the artists website) leads the audience to the artists website, and usually purchase of their merchandise. This makes the artist and their record label more money as the audience are purchasing the artists music but also their merchandise, further promoting the artist.