How to use the AbilityNet Digital Accessibility Maturity Model.pptx
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The document is a transcript from a webinar about how to use the AbilityNet Digital Accessibility Maturity Model (DAMM). It introduces the DAMM, discusses how a company implemented it, and provides a guided tour of the DAMM. Tips are given on engaging stakeholders, allocating time, and focusing on achievable goals. Attendees are encouraged to access additional resources on accessibility training and consulting from AbilityNet.
How to use the AbilityNet Digital Accessibility Maturity Model.pptx
- 1. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 How to use the AbilityNet Digital Accessibility Maturity Model (DAMM) Robin Christopherson, MBE Adi Latif Mark Walker Thursday 21st July 2022
- 2. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Welcome • Live captions from MyClearText – turn them on using the CC option on the control panel • Additional captions available: www.streamtext.net/player?event=AbilityNet • Slides are available at www.slideshare.net/abilitynet • Slides, a transcript and recording www.abilitynet.org.uk/DAMM-webinar • Please use the Q&A window to ask questions • Feedback form to post-webinar
- 3. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Panelists • Robin Christopherson MBE, Head of Digital Inclusion • Adi Latif, Accessibility and Usability Consultant
- 4. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Agenda • Intro to the DAMM… • Totaljobs • Guided tour • Top tips • Q&A with panelists
- 5. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Poll 1 1. How many employees are there in your organisation? 2. What is your area of work? 3. How confident do you feel implementing the DAMM?
- 6. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Video interview with TotalJobs/StepStone
- 7. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Guided tour • Familiarise yourself with the documentation • Download from www.abilitynet.org.uk/DAMM
- 8. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Download the DAMM
- 9. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Seven steps Step 1 Plan You can’t do this alone. This is about culture change. Step 1 is to identify key people within your organisation who can help. Step 2 Research Step 2, do your research. We’ve devised a survey for stakeholders to help gather information on the current state of play. Step 3 Workshop 1 Your first chance to get everyone together and plot your organisation’s current state of digital maturity. Step 4 Draft action plan We’ve designed the DAMM to help you set out an accessibility roadmap that’s incremental, achievable, and measurable. Step 5 Workshop 2 Conduct a review of what you discovered in session one and a chance to set out priorities for digital accessibility. Step 6 The final report Present the findings and agree on a six-month review. Step 7 Follow-up Check-in on progress, refine and keep going!
- 10. How it works The scale Level 1 Informal Level 2 Defined Level 3 Repeatable Level 4 Managed Level 5 Optimal Vision Leadership Processes Capability Procurement 10
- 11. Level 1 (Informal) Level 2 (Defined) Level 3 (Repeatable) Level 4 (Managed) Level 5 (Optimal) Dimension Goal Informal Defined Repeatable Managed Optimal Vision The organisation has a clearly stated vision about why and how it is adopting best practise in accessibility and inclusive design Value of accessibility yet to be fully recognised at senior level Vision statement drafted clearly outlining your aspirational goal to be a digitally inclusive organisation Annual review of progress towards achieving corporate vision for accessibility and inclusion Annual accessibility review identifies priorities for action, internal ownership, achievable targets, evaluation of progress over time, future focus areas and budgets Benchmarking reports shared with Board, available to all external stakeholders and used for future planning Focus is on avoiding prosecution and reputational damage Disability and accessibility objectives included in corporate diversity plans Inclusion and accessibility embedded in business planning processes Business advantage of inclusion and accessibility clearly reflected in internal communications and events - including support for GAAD etc. Commitment to accessibility and inclusion clearly reflected in all corporate communications, events and brand messaging Accessibility not yet mentioned on organisation’s websites or apps Organisation’s websites and apps have an accessibility page which mentions standards but no details about level of compliance or known issues Accessibility statement on websites and apps identifies known issues, current plans to remedy and contact details Leadership The organisation is committed to investing in the people and resources needed to deliver its vision No defined leadership in place Assigning an executive level sponsor or accessibility lead responsible for defining and shaping accessibility strategy Having both an executive level accessibility sponsor and accessibility lead working together to support the implementation of the accessibility strategy Executive level accessibility sponsor with strategic view across all business areas representing accessibility at board level Seen as a leader within the accessibility community Resources and budget yet to be secured Some budget available Sufficient budget provided with investment strategy in place Accessibility recognised by all as 'business as usual' for all new projects An early adopter of new external standards Insufficient knowledge and responsibilities identified within delivery teams Appropriate knowledge and responsibilities identified within delivery teams Appropriate knowledge and responsibilities identified in all key staff/teams (e.g. HR/procurement, etc.) Collaboration between all key staff/teams to achieve accessibility goals Key staff/teams contributing to external standards development e.g. WCAG Processes Accessibility and inclusive design activities are embedded in every stage of the project development lifecycle Minimal/ad hoc consideration of accessibility for new or existing projects Development and testing documentation includes specific accessibility standards and guidance Accessibility considerations mandated and included in standard requirements Accessibility and inclusive design treated as 'business as usual' at all stages of every project Innovation and inclusive design excellence recognised as an advantage across delivery teams Minimal/ad hoc consideration of disabled user experience for new or existing projects Disability and impairments recognised in more diverse design personas and user testing Diverse user testing mandated for project sign-off Diverse user experience considered, and tested for, throughout project lifecycle A range of individuals with lived experiences of disability involved in development and usability testing Best practice in processes and documentation shared across partners and community Capability The organisation has the internal skills and resources it needs to deliver its vision Accessibility requirements not mentioned in job descriptions Requirements for accessibility identified in key relevant job descriptions Requirements for accessibility and/or inclusive design included in all relevant job descriptions Digital accessibility training included in induction/on- boarding for digital teams Accessibility and inclusion awareness included in induction/on-boarding for all staff Specific digital accessibility training/ resources/ tools yet to be provided to technology staff Automated testing/ checking tools and accessibility and disability awareness training made available Digital accessibility training (including manual and automated testing methods) delivered as standard across all digital teams Accessibility training strategy fully delivered and measured Influence external professional qualification & membership organisations relating to accessibility No core digital hub for accessibility communication and resource sharing Online space for community conversation and resources established Accessibility champions network established Accessibility champions network is active in supporting teams with training and resources Procurement The organisation ensures that every purchasing decision contributes to its vision Lack of policies and guidance on inclusive procurement Guidance provided on how to meet accessibility requirements in procurement processes Robust procurement process in use and mandated Procurement decisions routinely also include diverse user input in selecting product/service Provide diverse user feedback to partner/ suppliers to achieve best practice Minimal steps taken to ensure accessible procurement - legal compliance assumed Accessibility requirements applied to procurement on an ad hoc basis Require executive sign-off for any non-compliant procurement Work with partners/suppliers to embed compliance in their products Work together with partners/suppliers to promote best practice externally No staff trained on how to select accessible supply partners Lead staff trained on how to select accessible supply partners All staff involved in procurement decisions trained on how to select accessible supply partners Core model 11
- 12. 12 Level 1 Informal Level 2 Defined Level 3 Repeatable Level 4 Managed Level 5 Optimal Value of accessibility yet to be fully recognised at senior level Vision statement drafted clearly outlining your aspirational goal to be a digitally inclusive organisation Annual review of progress towards achieving corporate vision for accessibility and inclusion Annual accessibility review identifies priorities for action, internal ownership, achievable targets, evaluation of progress over time, future focus areas and budgets Benchmarking reports shared with Board, available to all external stakeholders and used for future planning Focus is on avoiding prosecution and reputational damage Disability and accessibility objectives included in corporate diversity plans Inclusion and accessibility embedded in business planning processes Business advantage of inclusion and accessibility clearly reflected in internal communications and events - including support for GAAD etc. Commitment to accessibility and inclusion clearly reflected in all corporate communications, events and brand messaging Accessibility not mentioned on organisation’s websites or apps Organisation’s websites and apps have an accessibility page which mentions standards but no details about level of compliance or known issues Accessibility statement on websites and apps identifies known issues, current plans to remedy and contact details . . Evaluating Vision
- 13. Summary Where you are on : EXAMPLE, for you to populate Level 1 Informal Level 2 Defined Level 3 Repeatable Level 4 Managed Level 5 Optimal Vision x Leadership x Processes x Capability x Procurement x 13
- 14. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Q&A Please use the Q&A window, not the chat window Slides, transcripts and a recording of this online event will be made available
- 15. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 • How to find the time • How to influence senior colleagues • How to make it about the people and not WCAG • How can we raise awareness and get everyone to prioritise accessibility • Where should the responsibility sit in the organisation? Q&A
- 16. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Top Tips to implement the DAMM • Engage senior management, give them a quick overview of the DAMM, send them this webinar and explain the benefits • Put time in your diary to carry out the process – be realistic about time for prep • Identify key people to get involved from the different areas within the organisation • Get dates in the diary for the 2 team sessions • Focus on achievable actions and agree a date to review them
- 17. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 Poll 2 After attending this session, how confident do you feel implementing the DAMM now?
- 18. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 • 10% discount code: AbilityNetWebinar10 www.abilitynet.org.uk/training • Digital Accessibility Legislation • Accessible social media Accessibility training courses
- 19. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 • Call our Digital Accessibility Services team on +44 (0)1926 465 247 • Send an email to sales@abilitynet.org.uk Speak to our accessibility experts
- 20. How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22 • Fill out a quick survey: https://bit.ly/DAMM-Webinar-Feedback • Read and share our Skyscanner case study: www.abilitynet.org.uk/skyscanner • Sign up to our newsletter: https://www.abilitynet.org.uk/newsletter Follow up email
Editor's Notes
- #11: NOTE this shows the overall framework for the process Explain how you are going to work together fill this in for your organisation In this meeting you will talk about what level you may be at In Assessment Session 2 you will decide together which one is the best measure of your current position This is NOT a test – it is a way of gauging your own strengths and weaknesses
- #13: Begin with a pulse check – do people feel there is a well-defined vision? This will position you towards the left, right or middle of the levels Reading the statements, which resonate the most within your organisation? Agree a consensus as to where you would place youselves
- #14: Populate this slide with the levels you agreed in the previous meeting. You may find as per our example that you rate 1 for vision but four for process. We have used these scores to populate the slides as an example but you will need to update them with the actual scores from your organisation.