How to get users and grow
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The document outlines strategies for user acquisition and growth for startups, specifically emphasizing the importance of achieving product-market fit before implementing growth tactics. It discusses various methods for measuring product retention and growth channels such as referrals and performance marketing. Additionally, it highlights the significance of data-driven decision-making and experimentation in scaling products.
How to get users and grow
- 1. W E B I N A R : H O W T O G E T U S E R S & G R O W M B T N C O N N E C T
- 2. Give you some key strategies you can use in your startup to acquire users and grow! GOALS FOR TODAY
- 3. A B O U T M B T N C O N N E C T MBTN Connect is a startup accelerator. We accelerate technology enabled startups by connecting them to investors, mentorship opportunities, education, funding and our network of corporate partners. We run accelerator programs, events, startup school.
- 5. STARTUPS = GROWTH Every startup must be intentional about growth There are specific tactics you can implement to get into growth mode You must only work on growth at the right time. Working on growth at the wrong time could be bad for you. Before you start working on growth strategies you have to make sure you have built something that people want. That you have achieved product market fit.
- 7. PRODUCT MARKET FIT Identify the metric that represents the value your users get out of your product Measure the repeat usage of that metric
- 13. OTHERS WAYS TO GAUGE PMF TALK TO YOUR USERS
- 15. THREE WAYS TO SCALE A PRODUCT Product Growth/ Growth Engineering Performance Marketing Brand Marketing
- 16. PRODUCT GROWTH: CONVERSION RATE OPTIMISATION Your product is a funnel Every step in the funnel have drop off points
- 18. REFERRALS AT AIRBNB Word of Mouth is Airbnb's Largest growth driver! Referrals is engineered word of mouth
- 20. PAID GROWTH
- 21. SEO
- 22. GROWTH TEAMS
- 23. MAKING DECISIONS Use Data/ Experimentation to make decisions A/B Testing
- 24. SUMMARY