Assignment 2
Download as PPTX, PDF0 likes202 views
The document provides observations on several retail shops, highlighting areas needing improvement such as product displays, pricing visibility, and customer engagement. Common issues across stores include narrow aisles, poorly organized items, lack of promotional signage, and staff availability to assist customers. Recommendations include utilizing window space for promotions, enhancing product displays, and increasing staff interaction with shoppers.
Assignment 2
- 1. A CRASH COURSE ON CREATIVITY ASSIGNMENT 2 ARE YOU PAYING ATTENTION? Alberto Gonzalez de la Iglesia
- 2. I notice few important things to improve…
- 4. HOBBY EXCLUSIVE RC RADIO CONTROL CARS, PLANES AND HELICOPTERS SHOP
- 6. Inside the shop, most of items are spare parts but in the window there are many other products. The offer signs have the same size as other price signs. No difference at all, wasting the opportunity to highlight the product over the rest.
- 7. Many gaps that could be filled up with items, promotions, special prices, offers,… In the window, the top part is blank. Could be used for offer signs, screens, banners,…
- 8. Inside the shop, there is not a main and front shelves to promote special products.
- 9. BAZAR MEDIO FASHION AND PHOTO SHOP
- 10. Two different businesses in one shop ??? Signs should have same font, background, colors,… Door very narrow
- 11. Clothes, luggage and stationary??? Not easy to find the prices. Items not sort them out by color, price or function. Narrow corridors. Trolley in the middle of the room.
- 13. Shop assistants mostly behind the desk. There are not many offers, or special prices on the store. Shelves should have the gaps filled up with more products or the same spread.
- 14. There are not free samples. Shelves closed thus customer can not get the items themselves.
- 15. DISCOS KILLER’S SECOND HAND MUSIC & MERCHANDISING
- 16. The window has too many items and signs. Less is more. No special prices or offers shown. Some items have no price. No screen with video clips.
- 17. The corridors are very narrow. A shelves with special price, offer or promotion is missed. A CD/DVD/record player to listen the music, can improve the shopping experience of the customers.
- 18. DIEZ OPORTUNIDADES SHOE BARGAIN SHOP
- 19. The top of the door should have more items and better displayed. The original price is not showed. Sales assistants not spread in the shop. All were around the till.
- 21. There are not many signs to show any promotion. Sales assistant were talking each other in the till. Never went to the customers to initiate contact. Very narrow place and not easy to go through