This document discusses using geotagging on Instagram to drive visibility from outside the app. It recommends checking into relevant locations on Foursquare and writing comments that include your username hashtag. Adding tips and photos to businesses on Foursquare can also promote your profile if appropriate. "Owning" a location by posting positive, relevant content about places like your office or gym associates your brand with that place. The document warns to understand each environment before posting and notes that while there is no single formula for success, experimenting across social media channels will help determine the best approach over time.