Empty Exclamations
0 likes374 views
The document describes an advertising blog called "The Empty Box" that focuses on the unpredictable nature of the advertising industry. It promotes the blog through a typography-based campaign called "Empty Expectations" and collateral distributed locally. Metrics found traffic increased 261% with visitors spending an average of 11.5 minutes on the site and 62% returning, coming from 8 countries. The blog aims to cover the late nights and bursts of brilliance that define the advertising world.
Empty Exclamations
- 1. ✣WHERE✣ DO YOU CONSTANTLY HEAR THINGS YOU NEVER THOUGHT YOU’D HEAR?
- 2. WHAT PLACE IS ALMOST AS ❃UNPREDICTABLE❃ AS IT IS EXCITING?
- 3. AND WHERE DO CHAOS & STRUCTURE CO-EXIST AND ❉THRIVE❉ TOGETHER?
- 4. SOME PEOPLE CALL THIS CRAZY PLACE ✯ADLAND.✯
- 5. AND THE ONLY THING THAT’S CERTAIN HERE IS THAT ✴NOTHING✴ IS CERTAIN.
- 6. ✩✩✩✩✩ THE EMPTY BOX is a blog about all the late nights, insanity (and occasional sparks of brilliance ) that make AdLand the most fun you can have with your clothes on. ✩✩✩✩✩
- 8. ✩✩✩✩✩ EMPTY EXPECTATIONS is the typography-based series created to promote the blog. ✩✩✩✩✩
- 12. ✩✩✩ ON THE GROUND collaterals promoting the blog were distributed at local watering holes. ✩✩✩
- 14. ✥TRAFFIC✥ increased by 261%. ✶ENGAGEMENT✶ was impressive at an average of 11.5 minutes per visitor.
- 15. ❈VISITORS❈ from 8 countries browsed the pages. ✮AND✮ 62% of visitors returned again to read more of the blog. Source: Google Analytics, Survey Duration: 6 Months
- 16. AFTER ALL, ✣IT’S JUST ADVERTISING.✣