Why do we need UX
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This document discusses the importance of user experience (UX) design. It begins by asking why we need UX and then provides examples from companies like Airbnb that achieved great success through a focus on UX. The document outlines UX design processes like defining user needs, designing customer journeys, testing, and measuring results. It notes that UX design today is more holistic and data-driven. Recommended case studies and talks are also provided that further illustrate the business value of prioritizing good UX through improved conversion rates and customer satisfaction.
Why do we need UX
- 1. Why do we need UX ? Adam Michalski Sr. UX Designer
- 2. Why do we need UX ? Adam Michalski Sr. UX Designer
- 3. Short version Long version > $$$
- 4. 4
- 5. 200 000 Customer everyday 34 000 Citys 192 Countries nyti.ms/1lWKwqL
- 6. Why was Airbnb so successful?
- 15. Besides income;) What is the most important indicator of mobile applications?
- 17. 2015 Harder 70% decreased retention Easier 20% increased revenue http://bit.ly/1Mmu6IK Air Patriots - retention
- 19. Back to the roots
- 20. 1996
- 21. User Centered Design ISO 9241-210
- 22. Personas
- 23. Personas
- 24. 19962000
- 25. 199620002000
- 26. Usability test
- 27. Motivation
- 28. 28 Emotions
- 30. 2015
- 32. New Project what client need to solve
- 34. We think about business problem How we can help? Define needs & goals
- 35. Problem ! Webshop had poor sales performance http://bit.ly/1CoBjjv
- 36. Learn
- 37. Learn
- 39. 39 Design
- 41. Measure
- 42. 92%increased conversion 134%increased satisfaction Result* *Example based on Axance Case Study(http://bit.ly/1CoBjjv) presented on UX | Masterclass 2013 Rome
- 45. 45 Currently UXD is more holistic and data-inspired
- 46. “It’s very easy to be different, but very difficult to be better.” Jonathan Ive “It’s very easy to be different, but very difficult to be better.”
- 47. 10 Growth: Airbnb Case Study Joe Zadeh(Lead of Product & Innovation,AirBnb) Link: http://t.co/gBi8944Mlu ! Harnessing Human Time and Energy for Society(duolingo) Luis von Ahn(Co-founder, Duolingo) Link: http://tnw.co/1EATrYl ! Case Study: Amazon A/B Testing Improves Mobile App Retention Russell Caroll(Sr. Producer, Lemon Team) Link: http://bit.ly/1Mmu6IK ! UX & ROI. Improving the business value of a service with good UX and good design skills. Frédéric Gaillard - Axance (UXallliance-Paris) presented on UX | Masterclass 2013 Rome Link: http://bit.ly/1CoBjjv 47 Source materials
- 48. • http://commons.wikimedia.org/wiki/File:Exposed_mango_tree_roots.jpg by Aaron Escobar. • http://commons.wikimedia.org/wiki/File%3ATekno_the_Robotic_Puppy.JPG By Toyloverz • https://www.youtube.com/watch?v=D_vK9n5QuPg • https://www.flickr.com/photos/curiouslee/6156099396/ • https://www.flickr.com/photos/rosenfeldmedia/14293522950/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media. • https://www.flickr.com/photos/rosenfeldmedia/10909784416/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media. • https://www.flickr.com/photos/rosenfeldmedia/11496626935/ Horton, Sarah; Quesenbery, Whitney. 2014. A Web for Everyone. New York: Rosenfeld Media • https://www.flickr.com/photos/rosenfeldmedia/10910441184/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media • https://www.flickr.com/photos/rosenfeldmedia/14478907114/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media. • Picture of Personas from: About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann and David Cronin, John Wiley & Sons, 2012 • http://themetapicture.com/oh-sorry/ • https://www.flickr.com/photos/wiros/2863033803 • http://commons.wikimedia.org/wiki/File:Tekno_the_Robotic_Puppy.JPG • http://flic.kr/p/7CfiL8 • http://airbnb.pl/rooms/2022729 • http://theleanstartup.com • http://uxisnotui.com 48 Photo credits
- 49. Thank you for your attention! Questions? Adam Michalski @michalskiadam