Thriving vs. surviving increasing your strategic value with custom video e-j4
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The document discusses using custom video to increase strategic value and execution. It argues that video enhances communication, engagement, and retention compared to only face-to-face instruction. The agenda outlines improving execution, defining new roles to focus training on strategic business goals and priorities, and providing examples of how video can be applied across different uses like employee training, sales, marketing, and customers.
Thriving vs. surviving increasing your strategic value with custom video e-j4
- 1. Thriving vs. Surviving: Increasing your strategic value with custom video © ej4 LLC, 2010.
- 2. Key questions “ How do I get people to take training?” “ How to I get our leaders to appreciate training’s value?”
- 3. Key questions "The overall finding of the meta-analysis is that classes with online learning (whether taught completely online or blended) on average produce stronger student learning outcomes than do classes with solely face-to-face instruction." (pg.18) U.S. Department of Education May 2009
- 4. Agenda Improving execution Your new role How to do it Examples
- 6. HR/Legal Marketing Sales Consumers Training The Great Divide
- 7. The Great Divide HR/Legal Marketing Sales Consumers Training Employees Distributors Retailers Consumers Field Sales Natl Accts Partners
- 8. “ Framework for Execution” HR/Legal Marketing Sales Consumers Training Employees Distributors Retailers Consumers Field Sales Natl Accts Partners
- 9. It’s all about the lines HR/Legal Marketing Sales Consumers Training Employees Distributors Retailers Consumers Field Sales Natl Accts Partners
- 10. Features R&D Products Industry Marketing Programs Communications Strategy Supply Chain Management Development Training Sales Training Recruiting ej4 ej4 Brand Managers R&D Executives RSM Sales Sales Tech Customers Parent Co. HR IT Marketing/ Communication Operations & Distribution Distributors Dealers Management Subsidiary Bus Devt Team Sales Employees VARs OEMs Customers Natl Accts Consultants Prospects Consumers Analysts Channel
- 11. Agenda Improving execution Your new role How to do it Examples
- 12. Your new role You are the expert that makes the Framework work Justification business Increase/lower Ang Lee of content Action content director
- 13. The Training value proposition “ It’s all about the unmet need…” “ Show us the needle you want moved, and we’ll help you move it.”
- 14. Start with strategic initiatives Increase: Market share Distribution Reduce Returns Cost of goods
- 15. Move Scorecard needles Increase: Number of customers New customers Number of Gold Resellers Decrease Product returns Rework
- 16. Your to-do Turn your department into a strategic business partner Focus on the goals of your company Become the expert on “must-see TV” “ Own” the Framework
- 17. Agenda Improving execution Your new role How to do it Examples
- 18. Where’s the “sweet spot?” Technologies Cost 0.0 1.0 2.0 3D TV
- 20. Professional video works Video greatly enhances the communication message quality and experience Content delivered with video has a much higher retention rate Consumer market video trends effect users’ perception of video Increased comfort creating video Increased interest watching video
- 22. What is Maxecution video? Look and feel of in-person training Short form video <10 minutes Action vs. content based Tactics vs. stories Right I.D. for the new medium Instructionally sound Engaging Changes behaviors
- 23. The “five way play” Sales + Channel Mktg/Comm Products Customers Employees
- 24. Create once, deploy many Multi-Purposed™ Content Initial learning Meetings Coaching Refresh Performance support
- 26. Runs on the “five screens”
- 29. Agenda Improving execution Your new role How to do it Examples
- 38. Customers
- 39. Other
- 40. To Do’s Understand your framework Become strategic Link to measureable goals Needles Drain their brain (SMEs) Capture, post, repeat
- 41. CONTENT IS KING!! If it: Makes people/company more money Reduces operating expenses Saves time/effort on the job They WILL come!
- 42. Agenda Improving execution Your role How to do it Examples
Editor's Notes
- #21: We are all professional TV watchers and it’s come to the forefront that professional video works. Some keys from a research white paper “YouTube for the enterprise”
- #22: The goal of Maxecution: By increasing execution on the front line, you create bigger results on your bottom line
- #23: Maxecution video is totally different than the training videos you are used to. Look and feel of in person training Short form video Goal: under 10 minutes 7 minutes between commercials 11 minutes between interruptions in the workplace Tactical – give someone the tools and steps to go do something once they are done. Not watch 30-60 minutes of a story line that has strategies layered in the story. Give it to them straight, then let them get back to work. We used to be stand up trainers. Our programs are by trainers for trainers.
- #26: ej4 has perfected corporate training video serving the fortune 1000 and is bringing their style of video to the masses. It’s called Maxecution video.
- #28: And have experience with clients of all sizes
- #29: Don’t take our word for it: ej4 has been written up in Chief Learning Officer, the Wall Street Journal, and by Bersin and Associates.