The document outlines 9 steps to create an effective landing page: 1) include a clear unique selling proposition, 2) answer why visitors should care, 3) explain how the product or service works, 4) make it tangible with pictures, 5) show testimonials from real customers, 6) link to press and partnerships to build trust, 7) show facts and studies to back claims, 8) include trust indicators like certifications, and 9) make the call to action available at all times.
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