Is Your Brand Missing Out On Reddit? (Part 2)
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Brands often misunderstand Reddit, feeling it is hostile towards marketers when it is not, leading to missed marketing opportunities. Successful engagement requires brands to cater to the Reddit audience, remain transparent, and engage genuinely throughout campaigns. The document highlights the importance of brand awareness, content ideas, and direct customer engagement while providing insights into effectively utilizing Reddit for marketing.
Is Your Brand Missing Out On Reddit? (Part 2)
- 3. • Brands are afraid of Reddit • Feel Reddit hates marketers, but they really don’t • Brands want Engagement, but on their terms • Brands don’t understand Reddit • Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics
- 4. Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities for your company.. And here is why! #SEJSummit #Searchmetrics
- 7. #SEJSummit #Searchmetrics • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed
- 11. We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement #SEJSummit #Searchmetrics
- 12. The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing #SEJSummit #Searchmetrics
- 14. Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/ #SEJSummit #Searchmetrics
- 15. Stayed involved the entire time Light hearted / humor #SEJSummit #Searchmetrics
- 19. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help. #SEJSummit #Searchmetrics
- 20. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links #SEJSummit #Searchmetrics
- 23. Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing #SEJSummit #Searchmetrics
- 25. 317 Comments Stayed fully engaged Light hearted Friendly #SEJSummit #Searchmetrics
- 26. #SEJSummit #Searchmetrics 317 Comments Stayed fully engaged Light hearted Friendly
- 28. • Brand Awareness • Direct customer engagement • Articles / Links • Awards #SEJSummit #Searchmetrics
- 33. #SEJSummit #Searchmetrics 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged
- 34. Identify the right people to run your campaign Review similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors Know the right format for your audience #SEJSummit #Searchmetrics
- 35. #SEJSummit #Searchmetrics Resources http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/ https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/ https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/ https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/ https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out http://www.searchenginejournal.com/