Brent Csutoras
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The document discusses positive experiences and strategies for advertising on Reddit, highlighting brand engagement and effective use of content formats. Notably, a partnership campaign involving Nissan and Amazon gained significant traction, trending across numerous platforms globally. Key takeaways include the importance of understanding Reddit's community and maintaining active engagement during campaigns.
Brent Csutoras
- 7. #SEJSummit @BrentCsutoras We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement
- 8. #SEJSummit @BrentCsutoras The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing
- 10. ďź Designed for Reddit ďź Connects their Brand with Redditors ďź Uses Self Post format ďź /r/finance/ #SEJSummit @BrentCsutoras
- 11. ďź Stayed involved the entire time ďź Light hearted / humor #SEJSummit @BrentCsutoras
- 15. #SEJSummit @BrentCsutoras And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, thatâs really the win, because financial literacy is so low across the board.
- 16. #SEJSummit @BrentCsutoras We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
- 17. ⢠Brand Awareness ⢠Content Ideas (beyond reddit) ⢠Direct customer engagement ⢠Focus Group Feedback ⢠Articles / Links #SEJSummit @BrentCsutoras
- 19. #SEJSummit @BrentCsutoras ďź Designed for Reddit ďź Uses Self Post format If you could have one thing from Amazon, what would it be? ďź Peaks User Interest ďź Engaged & Friendly
- 25. #SEJSummit @BrentCsutoras Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.
- 26. #SEJSummit @BrentCsutoras The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his âAsk Me Anythingâ to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet⌠The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.
- 27. #SEJSummit @BrentCsutoras ⢠Brand Awareness ⢠Direct customer engagement ⢠Articles / Links ⢠Awards (Shorty)
- 29. #SEJSummit @BrentCsutoras ďź Set Their AMA Direction ďź Linked to Resources ďź Updated Post
- 30. #SEJSummit @BrentCsutoras ďź Engaged ďź Personable ďź 7,800+ Comments
- 31. #SEJSummit @BrentCsutoras ďź Brand Awareness ďź Direct customer engagement ďź Articles / Links
- 32. #SEJSummit @BrentCsutoras 3Takeaways 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged
- 33. #SEJSummit @BrentCsutoras ďź Identify the right people to run your campaign (or AMA) ďź Review Similar campaigns to see what worked and failed ďź Be genuine, transparent, and engaged (through entire campaign) ďź Embrace tough questions ďź Identify the right Subreddit and Target Audience ďź Create your campaign for Redditors ďź Know the right format for your audience
- 34. Resources #SEJSummit @BrentCsutoras ďź http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 ďź http://www.slideshare.net/reddit/reddit-ads-2014 ďź https://www.reddit.com/wiki/brandiquette (@happysquid) ďź http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership ďź http://www.slideshare.net/Sonic-Boom/state-of-public-discourse ďź http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit ďź http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ ďź http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ ďź http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/ ďź http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/ ďź http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama ďź http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/ ďź http://www.searchenginejournal.com/