BRIDGEi2i Analytics Solutions Introduction
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This document provides an introduction and overview of BRIDGEi2i Analytics Solutions Pvt. Ltd., an analytics solutions company. It discusses their vision of transforming big data into meaningful business metrics and insights to realize sustainable business impact. It outlines their solutions across key business functions like customer intelligence, marketing effectiveness, price optimization, and risk management. It also describes their approach of simplifying analytics, solving business problems using data, and sustaining analytics-driven decisions. Their capabilities, technology assets, clients, and body of analytics work are highlighted. Finally, their engagement model of DIY analytics apps, consulting services, and managed analytics services is presented.
BRIDGEi2i Analytics Solutions Introduction
- 1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved An Introduction to BRIDGEi2i ANALYTICS SOLUTIONS Prithvijit Roy CEO & Co-founder prithvijit.roy@bridgei2i.com
- 2. About Us 2 To be a trusted partner for businesses, helping them achieve accelerated outcomes by simplifying analytics and embedding it in their DNA. BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE VISION Transform and visualize big data into meaningful business metrics INFORMATION Identify underlying patterns, understand behavior and predict outcome INSIGHTS Operationalize data driven decisions to realize sustainable business value IMPACT Delivering Sustainable Business Value by Institutionalizing Data Driven Decisions
- 3. BRIDGEi2i – Bridging Information, Insight and Impact 3 Information Big Data Management Reporting, Research & Visualization Insight Behavioral Modeling & Personalization Resource Planning & Optimization Impact Decision Engine Analytics Operationalization Partnering with enterprises globally to monetize their data assets Transform and visualize big data into meaningful business metrics Identify underlying patterns, understand behavior and predict outcome Institutionalize data driven decisions to realize sustainable business value
- 4. Our Solution Offerings 4 • Targeted acquisition • Lifecycle value enhancement • Customer experience management • Enhance retention CUSTOMER INTELLIGENCE • Market intelligence • Maximize return on marketing investment • Digital media effectiveness MARKETING EFFECTIVENESS • Price setting • Discount optimization • Price realization PRICE OPTIMIZATION • Increase leads & sales coverage • Increase Sales Conversion • Increase share of wallet SALES EFFECTIVENESS • Customer risk management • Fraud detection • Portfolio risk assessment RISK MANAGEMENT • Procurement spend optimization • Supply Chain planning • Human resource effectiveness • Customer service planning OPERATIONS PLANNING Solutions across the key business functions
- 5. Our Approach 5 Delivering improved ability to predict changing business dynamics and enhanced agility to drive fast and informed actionable decisions Pan enterprise institutionalization of analytics based decisions to deliver sustainable impact Scalable analytics capability and modular technology assets enable identification and execution of high impact analytics opportunities and operationalization of data driven decision making SUSTAIN Cutting edge analytics and business domain expertize enable us to solve complex and unstructured business problems and deliver measurable business impact Solve unstructured business problems based on data and analytics SOLVE Easy to use and cost effective DIY apps to enable business managers leverage advanced analytics to drive better and faster business decisions Simplify the process of deriving actionable insights SIMPLIFY
- 6. • Advanced analytics techniques coupled with business domain expertize • Proven experience in building large analytics capability and deploying enterprise-wide solutions • Modular and customizable advanced analytics algorithms embedded enterprise tools • Cloud based, easy to use apps leveraging the power of advanced analytics Value Proposition 6 Partnering with businesses to derive measurable and sustainable business impact based on data and analytics leveraging our … CAPABILITIES TECHNOLOGY ASSETS
- 7. Business Intelligence Capabilities Focus on identifying insightful actionable metrics & visualization 7 Ability to clearly understand the objectives Determine the actionable metrics to report out Data Management, Reporting, Research frameworks to leverage data for business analysis Visualizations to convey the outcomes & drivers Automated tools for business managers Region wise sales - US (2009 to 2012) % market share SALES FORCE OPTIMIZATION HR EXECUTIVE DASHBOARD MARKETING INSIGHTS 2013 Est. 1020 1223 1005 0 400 800 1200 1600 2013 YTD 2013 YE- Forecast Plan Actual Payroll 120% Plan 69% 31% Male Female Gender Diversity 2013 YTD -32% Associate –MD DIR – MD Target – 35% Target – 25% 2013 YTD -27%
- 8. Predictive Analytics Capabilities 8 Advanced analytics techniques coupled with business domain expertize Predict customer and employee needs and drive personalized action through study of historical behavioural information • Targeted customer acquisition • Cross-sell & retention strategy • Targeted hiring • Social media influence • Price setting • Account management risk management • Sales forecasting, sizing & allocation • Optimize market mix • Discount planning • Procurement spend reduction • Portfolio Loss forecasting • Optimize Operational staffing Understand performance and increase efficiency and effectiveness of available resources based on optimal allocation and utilization given the business constraints Resource Performance & Optimization Examples of Business Application Behaviour Modelling & Personalization Examples of Business Application Classify & Segment Identify Drivers Mine Sentiments Predict Future Needs & Reactions Understand & Visualize Performance Forecast Based on Past Trends Optimize Performance & Utilization Simulation & What-if Analysis
- 9. Technology Assets - Applications 9 Customer needs & experience assessment Model monitoring & governance Targeted product offer Forecasting business metrics Surveyi2i One-Stop platform for cross tabulation, visualization, key driver analysis, text mining and sentiment analytics from survey data M-Square Automated one single model tracking platform, consistent approach, to proactively identify potential issues, before they affect portfolio health Recommendation Engine Online and Offline product and action recommendation engine based on blend on behaviour of both “Own” as well as statistically “Similar Users” Forecasting Engine Automated platform for forecasting time series with correlated internal & external factors with extensive “What-If” and driver analysis Big Data Processing Frameworks and libraries for extraction, summarization, visualization and data mining on Big Data from web, transaction systems , customer interactions Data Collection Engine An extensive crawler to extract unstructured data from websites and social media and classifying them into risk groups based on supervised learning Targeted Business Need Tools to Transform Business Insights Tools for Data Management and Collection Modular and customizable advanced analytics algorithms embedded enterprise tools
- 10. 10 Fortune 500 direct banking & payment services company Two Leading provider of insurance and asset management services in US Commercial insurance carrier agency in US Student loan company in UK Fortune 500 European investment bank Fortune 50 diversified technology company Fortune 100 B2B networking technology company Leading provider of hybrid data protection solution Global business communications solutions Global semi- conductor company in wireless telecommunications One of India’s foremost consumer packaged goods company Supplier of high performance aerospace fasteners in USA World’s leading logistics provider Online Media company of high-impact documentaries One of the Big 4 consulting & audit company Leading global business process outsourcing company One of the premier US universities US based online education company Our Journey So Far - Clients Global leader in security solutions
- 11. 11 awareness Business OperationsFinance & Risk LOYALTY Supply Chain Management Customer Lifecycle Value Modeling Customer Intelligence Market Size & Share Estimation Marketing Effectiveness Pipeline & Conversion forecasting Sales Effectiveness Demand Forecasting Modeling Inventory Management Indirect Spend rationalization across categories Procurement Fraud Loss Forecasting Risk Management Trade Promotion Effectiveness Pricing Optimal variable compensation allocation Human Resources LOYALTY Customer Experience Studies Customer Service Marketing & Sales Customer profiling & segmentation Marketing Metrics & Dashboard design Identify sales team needing intervention to meet quota Risk Model Governance platform design Strategic Price Setting & Elasticity Analysis Employee Retention drivers Identification of issues from customer service transcripts & scribes Inventory Replenishment models Target Marketing Scorecards Marketing Mix Modeling Identify triggers of reducing sales onboarding time Student interventions for Attrition Reduction Employee Satisfaction Survey Design, Execution & AnalysisRecommendation of advertisements based on web behavior Our Journey So Far – Body of Analytics Work
- 12. Engagement Model 12 Flexible engagement model based on business requirements DIY Analytics Apps Analytics Consulting Services Managed Analytics Services Effective and implementable solutions to unstructured business problems helping you achieve measureable business outcome Build a high calibre and scalable Analytics Centre of Excellence (COE) for an enterprise-wide identification and deployment of high impact analytics solutions Enabling business managers leverage power of advanced analytics through easily available and affordable pre-packaged or custom apps in premises or on cloud to drive data driven business decisions faster
- 13. Thank You