Introduction momoCH #6 - Smart Camera applications & Mobile Augmented Reality
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Mobile Mondays is a global non-profit organization with 70 chapters and over 90,000 members. It organizes monthly networking events to discuss mobile industry trends. The Switzerland chapter holds events to promote Swiss companies abroad, encourage startups, and educate the public on mobile technology. Volunteers are needed to find speakers, organize meetings, and invite participants. The document also profiles upcoming speakers at a Mobile Mondays event, including representatives from Nokia Research, Technical University of Graz, and several mobile application companies. Demonstrations of smart camera applications and augmented reality technologies will be featured.
Introduction momoCH #6 - Smart Camera applications & Mobile Augmented Reality
- 1. Mobile Monday #6 Sponsored by Alps Valaisannes photo taken by Greg Greenwood
- 2. What is Mobile Mondays? • Who? – 70 chapters organized – 90,000 mobile industry professionals, developers and influencers • What? – Networking by organizing networking events to share ideas, best practices and trends from global markets • How? – Non-profit organization (association) of volunteers • When? – On the 1st Monday of the month • Where? – Worldwide – Switzerland (Zurich, Lausanne, Bern)
- 3. Mobile Mondays Switzerland • Organize networking meetings • Present innovations, trends, studies • Promote Swiss companies abroad • Invite foreign companies to Switzerland • Encourage mobile start-ups • Participate in international initiatives • Public education on mobile technology • Grow MoMo attendance and volunteers
- 4. MoMo Switzerland: Volunteers • Send topic suggestions • Present at a future meeting • Sponsor a meeting • Organize a meeting • Arrange logistics • Find speakers for a theme • Invite participants and colleagues
- 7. Nokia Research Center (NRC) • Global corporate research unit • Unique partner network Universities & research institutes Operators& service providers • Open innovation mode Open source Venture capital • Industrial value from developers International companies organizations Corporations deep science • Contribute to renewal and transition of the company • Research in four focus Rich Context Modeling New User Interface areas • Presence in Switzerland since 2008 High Performance Cognitive Radio Mobile Platforms
- 8. Management Information Systems Mission September 10 http://mbusiness.ethz.ch 8
- 9. Management Information Systems Current Projects • Local Browsing Discover virtually your neighbourhood • Smart Mobile Banner Advertisement Estimate the user needs / advertise • Peer to Peer Mobile Commerce Word of mouth marketing using mobile • Unsupervised Target Advertisement Privacy issues in targeting advertisement
- 11. Smart Camera Applications and Mobile Augmented Reality Christine Perey cperey@perey.com Sponsored by
- 12. Camera phones • < 2008 Most growth – US 1 Billion in 2009? – Western Europe • 2008 and beyond Source: InfoTrend Report, July 2008 – Asia Pacific – Eastern Europe – Rest of World
- 13. Smart Camera Applications Video Metadata (features) New Media Content Associated Value to Still Analysis Action User Images Metadata (date, time, geo position) On handset and/or in network • Marketing/Advertising • Shopping • Ticketing/coupons • Social Networking • Entertainment • Learning/obtaining relevant information • New user interfaces
- 14. Mobile Augmented Reality • Using information from digital sources to AUGMENT the real world • The world + what you want to know
- 17. Play list on YouTube • ~ 60 videos of Mobile AR http://www.youtube.com/view_play_list?p=A86AC634204F79D2
- 18. Smart Camera Applications • 18:45-18:55 Juha K. Laurila Nokia Research • 18:55-19:05 Daniel Wagner Technical University of Graz • 19:05-19:15 Herbert Bay Kooaba • 19:15-19:25 Roger Fischer Kaywa • 19:25-19:35 Mindaugas Stonys Connvision/BeeTagg
- 19. Demonstrations • Nokia • BeeTagg • Originize • Kaywa • TU Graz