From Research to Business:
      case Citywall

   Petri Martikainen, Helsinki Institute for
        Information Technology HIIT
               April 20th, 2009
                  www.hiit.fi
HIIT

• Helsinki Institute for Information Technology HIIT
   – Joint research institute of Helsinki University of
     Technology (HUT) and University of Helsinki (UH)
   – Founded 1999
   – Personnel 170
• Research Programmes and Research Groups
   – Algorithmic Data Analysis
   – Future Internet
   – Network Society
   – Probabilistic Adaptive Systems
End-to-end Methodology
                               Scope of research programs

          Joint funding
                                                                    Application
          (TEKES + industry)
          EU                                                        owners
                                 Strategic research:
  ICT industry                     Tools, platforms,
                                 enablers, processes,
                                       methods
                  Basic research:                      Innovations:
                    Phenomena,                          Open labs,
                   understanding,              experimentation platforms,
                   explanations,               living labs, user and social
                  models, theories,                                                  SME
                                                    phenomena studies
                     predictions
                                                                                  SITRA,
  Sciences                                                                        VC
                                       Industry
Basic research funding                 clusters   Public   Users,         Industrial funding
(Academy, EU FET/NEST, ...)
                                                  actors   communities    Public funding
Own research funding
Petri Martikainen

• Research Manager at HIIT       • CEO, Multi Touch 2009->
 2006->                          • CEO, Sofia Digital 2000-2005
• Research Coordinator at HIIT   • Director, DataUnit Consulting
 1999-2000                        1996-1999
• Project Manager at HUT 1995- • Number of Board of Director
 1996                             positions 1989->
Research to Business

• Some Spin-off companies based on HIIT’s research
    – Ekahau (wlan positioning)
    – Jaiku/Google (social media)
    – Multi Touch
• Hundreds of spin-offs in HUT, yearly about 100 new
  business ideas
• Patenting as a possibility to researcher
    – New invention act for universities since 2007
       • About 70 innovation notices in HUT yearly
    – Researcher are entitled for revenue share up to
      40%
CityWall research project

• Citywall was “just another demo” for IPCity (Interaction
 and Presence in Urban Environments,
 http://www.ipcity.eu/) research project)
   – IPCity is EU-funded project for mixed reality
   – Universities and Companies participating
…Citywall (citywall.org)

• Demo was a big success
• A number of business related inquiries
   – Project researchers were interested to develop the
     concept further
Multi Touch Ltd

• In summer 2007 Multi Touch were founded by the
  researchers
• Contract between the company and HUT/HIIT
  concerning the transfer of IPR
• Funding
    – Incubator support
    – Own money
    – Tekes funding
    – Venture Capital funding search
• Operations started late 2007
• External financing 2008
    – Tekes and Veraventure
Multi Touch


• Research results developed to products during 2008
• Launch of new and innovative LCD multitouch screen
 09/2008

http://www.multitouch.fi
Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
MultiTouch Oy


      MultiTouch provides solutions and
     services for large multi-touch displays
        creating the new generation of
        engaging and interactive media
                   installations
2   Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
Products


        MultiTouch LCD Cell
        MultiTouch Projector Box
        MultiTouch Cornerstone SDK




3   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
MultiTouch Projector Box




4   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
MultiTouch LCD Cell




5   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
MultiTouch Cornerstone SDK

    MultiTouch CornerStone software handles all aspects of
    multitouch installation. The software controls the cameras
    needed for the computer vision engine, detects hand and fingers
    from the camera images, and provides a framework for building
    rich multitouch user interfaces.




6      Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
MultiTouch Advantages
    Thanks to LCD
        better image resolution and contrast, colour quality,
        ease of setup and maintenance
    Robust and truly multi-touch
        works in all lighting and hand conditions
        sees hands and not points
    Flexibility
        modular composition
        any set-up (wall or table) and orientation (portrait landscape)

7   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
Cornerstone SDK Customer Case



    T-Mobile stand at CeBit 08
    Using MultiTouch Cornerstone SDK the largest MultiTouch screen in public




8    Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
9   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
Standard HW and SW for easy customising




      The MultiTouch LCD Cell




10    Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
Launch of the MultiTouch Cell




11   Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
CityWall
     The first ever MultiTouch Installation outdoor




12    Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
Petri Martikainen MultiTouch Stanford Apr2009
IP Deutschland



14   Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
Petri Martikainen MultiTouch Stanford Apr2009

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Petri Martikainen MultiTouch Stanford Apr2009

  • 1. From Research to Business: case Citywall Petri Martikainen, Helsinki Institute for Information Technology HIIT April 20th, 2009 www.hiit.fi
  • 2. HIIT • Helsinki Institute for Information Technology HIIT – Joint research institute of Helsinki University of Technology (HUT) and University of Helsinki (UH) – Founded 1999 – Personnel 170 • Research Programmes and Research Groups – Algorithmic Data Analysis – Future Internet – Network Society – Probabilistic Adaptive Systems
  • 3. End-to-end Methodology Scope of research programs Joint funding Application (TEKES + industry) EU owners Strategic research: ICT industry Tools, platforms, enablers, processes, methods Basic research: Innovations: Phenomena, Open labs, understanding, experimentation platforms, explanations, living labs, user and social models, theories, SME phenomena studies predictions SITRA, Sciences VC Industry Basic research funding clusters Public Users, Industrial funding (Academy, EU FET/NEST, ...) actors communities Public funding Own research funding
  • 4. Petri Martikainen • Research Manager at HIIT • CEO, Multi Touch 2009-> 2006-> • CEO, Sofia Digital 2000-2005 • Research Coordinator at HIIT • Director, DataUnit Consulting 1999-2000 1996-1999 • Project Manager at HUT 1995- • Number of Board of Director 1996 positions 1989->
  • 5. Research to Business • Some Spin-off companies based on HIIT’s research – Ekahau (wlan positioning) – Jaiku/Google (social media) – Multi Touch • Hundreds of spin-offs in HUT, yearly about 100 new business ideas • Patenting as a possibility to researcher – New invention act for universities since 2007 • About 70 innovation notices in HUT yearly – Researcher are entitled for revenue share up to 40%
  • 6. CityWall research project • Citywall was “just another demo” for IPCity (Interaction and Presence in Urban Environments, http://www.ipcity.eu/) research project) – IPCity is EU-funded project for mixed reality – Universities and Companies participating
  • 7. …Citywall (citywall.org) • Demo was a big success • A number of business related inquiries – Project researchers were interested to develop the concept further
  • 8. Multi Touch Ltd • In summer 2007 Multi Touch were founded by the researchers • Contract between the company and HUT/HIIT concerning the transfer of IPR • Funding – Incubator support – Own money – Tekes funding – Venture Capital funding search • Operations started late 2007 • External financing 2008 – Tekes and Veraventure
  • 9. Multi Touch • Research results developed to products during 2008 • Launch of new and innovative LCD multitouch screen 09/2008 http://www.multitouch.fi
  • 10. Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 11. MultiTouch Oy MultiTouch provides solutions and services for large multi-touch displays creating the new generation of engaging and interactive media installations 2 Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
  • 12. Products MultiTouch LCD Cell MultiTouch Projector Box MultiTouch Cornerstone SDK 3 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 13. MultiTouch Projector Box 4 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 14. MultiTouch LCD Cell 5 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 15. MultiTouch Cornerstone SDK MultiTouch CornerStone software handles all aspects of multitouch installation. The software controls the cameras needed for the computer vision engine, detects hand and fingers from the camera images, and provides a framework for building rich multitouch user interfaces. 6 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 16. MultiTouch Advantages Thanks to LCD better image resolution and contrast, colour quality, ease of setup and maintenance Robust and truly multi-touch works in all lighting and hand conditions sees hands and not points Flexibility modular composition any set-up (wall or table) and orientation (portrait landscape) 7 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 17. Cornerstone SDK Customer Case T-Mobile stand at CeBit 08 Using MultiTouch Cornerstone SDK the largest MultiTouch screen in public 8 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 18. 9 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 19. Standard HW and SW for easy customising The MultiTouch LCD Cell 10 Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
  • 20. Launch of the MultiTouch Cell 11 Confidential - Company Presentation - Copyright by MultiTouch Oy – http:://www.multitouch.fi
  • 21. CityWall The first ever MultiTouch Installation outdoor 12 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi
  • 23. IP Deutschland 14 Confidential - Company Presentation - Copyright by MultiTouch Oy - http://www.multitouch.fi