Maximizing Your Website  for Member Value A 2009 VACCE Institute Presentation By Cheryl Smith, IOM CultureSmith Consulting www.culturesmithconsulting.com
EQN Easy Quick Nice
Ongoing Questions Who uses your site? Why? Would they (do they) say it is effective?
Content vs. Cosmetics Creative Commons graphics on Flickr by ahhyeah & Akira Ohgaki
Content is…
Numbers Count What gets measured… Creative Commons photo on Flickr by Naccarato
Vegas Baby
Five Day Weekend
Common Features Events Membership Directory Jobs News Surveys
Newer Features Blogs Embedded videos Podcasts Webcasts Photos Feeds Diggs and the like
Conversation Prism  by Brian Solis
Top Sites Then Google ACCE LinkedIn Plaxo Constant Contact Bob Harris Pat McGaughey Gitomer
Top Sites 2008 Google LinkedIn Twitter Plaxo Chris Brogan Flickr 2009 Twitter (Search) Google Tech Crunch Mashable Twitter Facebook Flickr
Let’s Connect Cheryl Smith, IOM President, CultureSmith Consulting Phone: 434.258.2448 Email:  [email_address] http://www.twitter.com/cherylsmith999 http://www.linkedin.com/in/cherylsmith999 http://cherylsmith.myplaxo.com http://tiny.cc/cherylhyattsmith
Fitting it In Creative Commons photos on Flickr by Marcin Wichary & awnisAlan

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