This document provides an introduction to Snort rule syntax and content matching. It describes the basic components of a Snort rule including the rule header, action, protocols, addresses, ports, and rule options. It then covers various content matching techniques like content, pcre, and content modifiers like nocase, offset, depth, distance, and within. It also discusses negated content matching, content buffers, and fast_pattern. Finally, it provides examples of how content matching can be used for detection strategies like traffic triage and isolating vulnerable application traffic.