Your knowledge has value. The case for centralizing print related processes

Your knowledge has value: 
THE CASE FOR CENTRALIZING PRINT RELATED PROCESSES  
FROM A KNOWLEDGE MANAGEMENT PERSPECTIVE

CG ARTWORX IS A DIVISION OF COCOON GROUP
Working for a variety of clients from the worldʼs
leading companies as well as leading regional and
local players, Cocoon Group is an award-winning
branding and design agency with ofﬁces in
Moscow, Prague, Bucharest, and (through our
sister company, Mountain Design) The Hague.

SEE FURTHER, DELIVER MORE.

“ when a problem arises,
most people donʼt need 
a training, they need an
answer or solution”

Petr Baca
CEO of Coccoon Group

{
cen.tral.ize v.,i. & t.
to come or bring to a center; concentrate 
administration at a single center
(Oxford Concise Dictionary)

2,000,000,000 USD
knowledge management programs,
software, and initiatives

157,000,000,000 USD
this is the total projected revenue for
Knowledge management industry in 2012

The heart of  
knowledge management

The advantages of  
a centralized solution

For most small businesses,
knowledge basically is centralized*

Design agency
Design agency

Bobʼs widgets RU

Printer

*or, at least, contained

As you business grows however…

Design agency
Design agency Design agency

Bobʼs widgets RU Bobʼs widgets RO

Printer Printer

in geography


Design agency
Design agency Design agency Gadgets Design agency

Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO

Printer Printer

in portfolio


Design agency Design agency Gadgets Design agency 3D design

Bobʼs widgets and gadgets RU Bobʼs widgets and gadgets RO DTP studio

Repro Studio Printer Printer Translator Legal text dept Photographer

in complexity

Your print supply network expands








And contact between individual
members of the network becomes
increasingly isolated.






Email:  
That color blue wonʼt
print well on aluminum.
Try this one.

Hey, why did these cans print so terribly?







2 months later…







Repro Studio Printer Printer
meeting: Here are the Legal text dept
Translator Photographer
nutritional informations we
need to include in your designs

increasingly isolated. Uh oh. Who knows anything about nutritional
information we were supposed to include?







6 months later…

Weʼre going out of business












Does anyone else have that
Repro Studio Printer printer data?
Printer Translator Legal text dept Photographer


1 day later…

By centralizing knowledge and data,
however, it becomes very easy for members
to access the knowledge they need

3D Design Designer

Designer Legal Dept

DTP Studio Translator
KNOWLEDGE
DATABASE AND
Bobʼs widgets INTERFACE Photographer

Printer Printer

Printer Printer

Printer Printer

By centralizing knowledge and data,
however, it becomes very easy for members
to access the knowledge they need
Let me know if the gold is
not showing up as it is an
important part of the
3D Design Designer brand identity

Designer Legal Dept

DTP Studio Translator
KNOWLEDGE
DATABASE AND
Bobʼs widgets INTERFACE Photographer

Printer Printer

Printer Printer

Printer Printer

Beneﬁts of centralized
knowledge management 
in print related processes

Beneﬁts:

1.
FASTER TURNAROUND
AND TIME-SAVING
As workers and management do not need to
spend time tracking down vital data or instructions

Beneﬁts:

1.
FASTER TURNAROUND
AND TIME-SAVING

2.
ENHANCED CONTROL
OF RESOURCES
As all materials are in one easy to access location,  
able to be quickly updated or changed.
Entire print process (or brand) histories are
available for quick access, reference, and learning.

Beneﬁts:

1.
FASTER TURNAROUND
AND TIME-SAVING

2.
ENHANCED CONTROL
OF RESOURCES

3.
COST SAVING
THROUGH EFFICIENCY
Learnings can be instantly applied and
shared with all members of the team.
Mistakes and delays are avoided.

Beneﬁts:

1.
FASTER TURNAROUND
AND TIME-SAVING

2.
ENHANCED CONTROL
OF RESOURCES

3.
COST SAVING
THROUGH EFFICIENCY

4. TURNING DATA FROM
A LIABILITY TO AN ASSET
Contact points become opportunities for team learning  
and brand building rather than opportunities for error,  
forgotten data, or silo-thinking.

MOSCOW PRAGUE BUCHAREST THE HAGUE

For more information, please contact
artworx@cg-eu.com

CG Artworx 
U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic 
Phone: +420.222.998.590 | Cell: +420.724.723.193

Additional knowledge and resources on optimizing
Packaging Print Related Processes can be found at
WWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com

Your knowledge has value. The case for centralizing print related processes

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