![Miel Van Opstal Enthusiast Evangelist Microsoft Corp DPE / Western Europe [email_address]](https://image.slidesharecdn.com/internet-reality-check-1196977550570870-4/85/Internet-Reality-Check-16-320.jpg)
Internet Reality Check
- 1. HAPPY SURFING 3.8 rv1.904 (beta)
- 2. What Are You On? Broadband, PC Blogs Facebook, YouTube, DailyMotion, Hotmail, Gmail, Live ID, Flickr, AIM, Skype, Del.icio.us, SecondLife, PhotoBucket, Twitter, LinkedIn, eBanking, MySpace, LiveSpaces, ...
- 3. How much time do you spend customizing all these things? How much time do you spend ‘keeping up’? As a marketeer, would you pull your client through this... Again?
- 4. Why Do You Connect? Personal interest Business Contacts Leisure Convenience Because you’re invited Because someone else might steal your nickname, user ID, digital persona
- 5. Friends Social Networks A, B, C, D, ... Would you like to invite your entire address book ? FRAM
- 6. MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE
- 7. The no-no A user group for every digital sigh 5 Anonymous YouTube logins for seeding MySpace page for every brand Yet another Social Network initiative Fake forum posts / conversations Yet another brand blog with happy users
- 8. Transparent Tidiness One company, One blog Open Communication No more fake promises to clients A fan group with a reason One agency channel
- 9. Brand Love Goes A Long Way
- 10. Audience Feedback Provide a channel, but don’t force one Make access easy Moderate React, Respond, Be Honest, Transparent Do not hand out rocks if you have a glass house...
- 12. So, where do you want to go?
- 13. Today Search Engine Spam Fram Fake Content Information Overload User Overload Tomorrow Is up to YOU
- 15. Interact: Use what is already out there Use it wisely Engage with people respectfully Pull, don’t push Be original Be creative Keep thinking: would I like it if...
- 16. Miel Van Opstal Enthusiast Evangelist Microsoft Corp DPE / Western Europe [email_address]