7 tips-to-creating-great-content
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This document provides a comprehensive guide on creating valuable content and effectively marketing it online. It includes seven tips for content creation and repurposing, promoting through various channels, and leveraging email opt-ins to enhance marketing efforts. Additionally, the author, Anthony Franck, offers a free coaching session to assist marketers in refining their strategies.
7 tips-to-creating-great-content
- 2. Download the FREE GIFT from Me Thank you for joining PlanetXEO.com email list. As promised, this slide deck will show you the 7 Tips to Creating Great Content. As a special gift to you I am offering a limited chance at a one-on-one live Hangout with me. Anthony Franck, Nov. 26th at 6pm. http://goo.gl/VleN39 I want you to be successful, and I want to help you market more effectively on the web. Sign up now for a FREE one-on-one coaching session with me by clicking the link above. http://goo.gl/VleN39 I have been doing SEO and Social Marketing for over 3 years. Some of my clients gross as much as 15M each year. I can teach you the little things that make a big difference on your bottom line. Let me help you become a better marketer.
- 3. 1. Make a PDF or Slide deck and post it Where can we post them? Websites like: -SlideShare http://www.linkedin.com/opensocialInstallati on/preview?_applicationId=1200&_ch_panel_ id=1 -SpeakerDeck https://speakerdeck.com
- 4. What information goes into making one of these slide decks? Tell the your passions or your own personal expertise in any one field. For example: I am an internet marketer. I teach people how to better market themselves online. We created Planet XEO as a great resource for learning web marketing and social media to help you grow personally and professionally, as a marketer or business. I have created this presentation (delivered via slide deck and video) for you to learn The 7 tips to Creating Great Content.
- 5. 2. Take those Slide decks & Repurpose What can I do once I have made the slides? • Hire someone on Fiverr to do a voice over • Ask someone you know to do the voice over for free • Do the voice over yourself so that people get to know you and relate the valued content with yourself or the brand that you represent
- 6. 3. Export the Audio of the Voice Over • Put it on iTunes or SoundCloud • Put it on YouTube with an animated video you can create from Sparkol http://www.sparkol.com • Write a blog post with it • All of the above PlanetXEO.com tip: Don’t forget to optimize your YouTube video description for great rankings.
- 7. Get Really Smart About It Hire someone to take the audio and make a transcript that you can spin into a blog post or e-book for Kindle, (free with Create Space).
- 8. 4. Take that Post and Repurpose again Turn it into a PDF and post it as a FREE download to email opt-ins on your list. Jason Fladlien’s Tip: Make it something more valuable than a persons email privacy, so that they are willing to give you their best email address in exchange for the valuable FREE content you are sharing.
- 9. Don’t want to write the content or Not an expert?? Then get permission from an authority who will allow you to use content from their blog, in exchange for you promoting them during the sharing of the slide deck.
- 10. 5. Find the Most Press-worthy thing Find the most press-worthy thing about the subject or expert and promote it on free press release sites listed here: http://writersandauthors.blogspot.com/2013/05/15-freepress-release-distribution-sites.html http://www.vitispr.com/blog/free-press-release-sites/ http://mashable.com/2007/10/19/press-releases/ Two reasons why: -Great benefit for you to gain opt-in with their valued content. -Great way for your expert blogger to get exposure for the info that they had loaned you from their blog (obtain permission, no plagiarizing)
- 11. Build a Squeeze page for the opt-in How can I do this for free? • Wix.com • Blogspot • Free WP site wordpress.com What are some better ways? Using a great WP theme with OptimizePress as a plug in for awesome marketing pages and using Aweber to manage your email list. Aweber costs $19 a month or $194 for the year if you have over 6,000 email subscriptions.
- 12. 6. Create a FREE report to Market How do I market the free report? -Facebook traffic or Ads -Banner Ads -Forums -Existing Email Lists -Ad Swaps & Solo Ads -YouTube/Google Hangouts -Webinars
- 13. 7. Repurpose it again Give away a free e-book under the KDP select program of Kindle. Or, follow the Paul Colligan model and Multicast it. And… use social marketing “because that is where the people are.” Bring them where? On Pod Casts and Webinars. Using these tools to get them opting into your email list: •iTunes •Google Hangouts •YouTube •Google Plus •Facebook •Twitter •Squeeze Pages •Pinterest •Go To Webinar •Video & Blogs
- 14. Takeaways “Value creates value.” –Anthony Franck When any brand creating valuable content shares the content with its consumers. The consumers appreciate, enjoy, cherish, read, share, and they value it. Remember, the value shared then creates value, when they opt in and engage with your next email sequence. Next thing to remember: Your marketing plan should utilize these values as leverage, in a sequence that allows the brand to capture an email address. This gives the brand the ability to market more values to the consumer later in their inbox. At some point or right away--selling to them.
- 15. Why does that matter? People are comfortable buying your values that make them • Better at what they do • More well rounded • Stronger • More successful
- 16. What is the first step in selling Share valued content to a targeted demographic on multiple platforms to maximize your email opt-ins. The more opt-in sources the better. • Build and maintain contact with an email list by sharing values the targeted market will enjoy. • Focus your marketing efforts on multiple platforms and channels to have diversity in the amount of sources you will use to build email lists. • Grow the “value creates value” equation to build advocates that will promote your products for theirs using Solo Ads and Ad Swaps.
- 17. Remember A sale is made even if money doesn’t exchange hands. A sale can be: • Opts-in to my email list. • Reads my next email link • Downloads one of my values or slide decks • Watches my webinar • Does a Google Hangout with me If they listen to you, read your emails, and value your content; even if they do not buy now, they will buy later.
- 18. Google Hangout FREE Gift I am Anthony Franck. I want to help your business be better and stronger at marketing. As a special gift to you I am offering a limited chance at a one-on-one live Hangout with me, Anthony Franck. http://goo.gl/VleN39 Learn how to get your videos to rank on top of YouTube and Google for the keywords that you want. It is so easy you will not believe it. Sign Up for a one-on-one coaching with me.
- 19. YouTube Bonus PlanetXEO.com tip: Don’t forget to optimize your YouTube video description for great rankings. I will share our Case Study to teach you the proper way to write YouTube descriptions. Learn how to get your videos to rank on top of YouTube and Google for the keywords that you want. It is so easy you will not believe it. Be live for the bonus video here: http://goo.gl/VleN39
- 20. The basis of this info was learned from Jason Fladlien at Rapid Crush Inc. 7 ways to make content learned from Jason Fladlien 1. Turn the most popular blog posts into “slideshows” and share them on slide sharing sites 2. Take those slideshows and higher someone on Fiverr to do a voice over. 3. Export the audio to itunes and soundcloud.com 4. Take the blog posts, turn them into PDF’s and post them on sharing sites. 5. Find the most press-worthy info in the blog and publish it on free press release sites. 6. Make a free report and advertise it on FB (as above). 7. Create a different free report “exclusive” to Amazon Kindle - give it away for free under the KDP select program. #irocktheplanet - I listen to Jason Fladlien and Paul Colligan Like Us on Facebook.com/PlanetXEO