Mark Ware shares insights from his research on the open access market and the road ahead. While open access models have been evolving, gold open access models will become more efficient through offsetting, bundling, membership models, and payment management systems. Publishers will focus more on services for researchers and data services as open research creates new opportunities. However, issues could arise from the pressure on library budgets as article volumes and open access grows. Various political, social, and technological pressures will also influence the future by changing research behaviors and attitudes toward information sharing.
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