This document discusses opportunities for internet-based innovations in fruit and vegetable supply chains. It highlights various internet trends like the Internet of Things, augmented reality, and social media that will impact supply chains. Examples are given of using real-time quality monitoring, augmented reality apps on smartphones with sensors, and virtual/augmented reality to increase consumer awareness. The FIWARE project aims to support internet-enabled innovation in Europe through projects like FInish, which focuses on improving business collaboration and consumer involvement in the food and flowers industry using the FIspace platform and FIWARE enablers. The FInish accelerator project will fund the development of around 50 applications in these areas.