Beacon Management Platform
1 like210 views
Beacon technology allows retailers to send location-based messages and offers to customers' smartphones. A beacon management platform provides a unified way for retailers to deploy beacons, customize messaging, and analyze customer behavior. It offers flexible messaging, fast app integration, low upfront costs, and a single backend interface. The platform was used in a Chinese New Year promotion campaign by a retailer where customers could earn points and enter a drawing. It helps new retailers evaluate store environments and onboard to the platform easily. Frontend apps require Bluetooth 4.0 on Android 4.2 or higher, while the backend is browser-based using Chrome, Firefox, or IE9.
Beacon Management Platform
- 1. FIND, IDEAS Institute, III-Smart Retail Team eacon Management Platform Sharing EconomyDigital Information Marketing Push 1 SALES KIT
- 2. 2 Retailing Industry Beacon Big Data In 2014, retailers used about 30,000 Beacons; in 2018 they will use over 3.5 million Beacons in total. Over 80% of consumers are willing to read shopping- related information from their Smartphones. Comparing with regular App, if Apps are able to receive Beacon information, users have higher inclination (6.4 times higher) to continue using them. In 2015, Beacon accounts for $4 billion in retail output value; by 2016, it will grow significantly to NT$44 billion. 2Source： http://www.beaconstac.com/
- 3. 3 Beacon Management Platform Beacon Management Platform: Four Advantages Flexible Information On the Shelf Beacon deployment and push information are able to be changed flexibly. Fast Introduction of Service Provides Beacon SDK and combines existing APP. Able to obtain Beacon APP swiftly. Separation of “Ownership” and “Right to Use” of Platform Provides retailers with the least cost in rollout in exchange of the highest benefit. Unitary Operation Environment Provides unitary registration, sign in page and back-end management interface. 3
- 4. APP Beacon SDK DB Beacon Service HTTP Request POST/GET Major/Minor Business District Domain ConsumerEnd SmartcloudEnd Beacon Management Platform System Structure 44
- 5. Beacon Management Platform Real-life Cases We cooperated with Shilin Card during demonstration period. During the Chinese New Year in 2016 (the year of monkey), we launched the holiday campaign of “Hi, there! I’d like to catch a monkey!” Customers whose purchases have reached a certain number are eligible to accumulate points through xCircle Service. When the customers have gained enough points, they are eligible to participate in a draw.
- 6. Beacon Management Platform Scenarios of Usage 1. New retailers joins the ecological chain Our party will evaluate shops on retail environment, types of products sold, and business models, etc., and give them feedbacks on their services. 2. Begin to use the platform Through simple instruction on platform operation, the retailers can follow the steps to register and log into the platform and obtain the right of use for the platform. 3. Connection of APP and Beacon SDK Following the instruction documents provided by our party, the retailers can connect the existing APPs to Beacon SDK, and obtain Beacon’s application. 4. Convenient and fast process of information on the shelf Through the platform’s back-end management interface, Beacon deployment and push information management can be done with ease. 5. Providing back-end smart analysis Through the smart analysis from the back-end management platform, it provides the retailers with Beacon’s visualized and compartmentalized presentation and push information statistics; they serve as a reference to the precise marketing for the retailers. 6
- 7. Beacon Management Platform Suggestions for Software/Hardware Requirements • Through web browsers on any devices which are able to browse • Please use Chrome、 Mozilla Firefox、IE9 7 Back-end management platform • OS：Android 4.2 • Tool：Android Studio • Bluetooth 4.0 Front-end development requirements
Editor's Notes
- #3: https://www.pinterest.com/pin/350717889707875792/ https://www.pinterest.com/pin/350717889708110157/ http://blog.beaconstac.com/2015/09/10-ibeacon-statistics-that-retailers-cant-ignore/