Wishing Tree

FIND, IDEAS Institute, III-Smart Retail Team
ishing Tree
Social mediaMotion-sensing Interactive Wishing Tree
1
SALES KIT
[AR Experience Game for Blessings]

2
Big Data on Interactive Experience Games
 The retailers point our that after setting up
interactive experience games, the customer traffic in
the store has increased by 19%.
 Comparing with non-interactive demonstration
boards, interactive experience games promote the
willingness of the costumers (3 times), and they
want to spend more time in the store.
 After installing the interactive experience games,
customer satisfaction has increased by 50%.
 More than 80% of the customers are willing to
spend more time to participate in interactive
experience games.
2資料來源： http://www.beaconstac.com/

3
Wishing Tree
Wishing Tree’s Four Great Advantages
All-new game
experience
Using AR and
motion-sensing
interactive
technology, making
the game even more
enjoyable.
Fast introduction of
service
Fast, massive-scale
introduction to
multiple domains and
application.
Integration of
Facebook
communities
Pictures of service
experiences can be
posted on social media
automatically.
Complete
backstage records
The backstage
contains a database
system, and is able to
fully record the
process of the whole
experience.
3

44
Wishing Tree System Structure
Web DBWeb ServicesMgt. Web
Interactive Devices Facebook
PostUpload Photos
Server

Wishing Tree Real-life Cases
• The devices of Wishing Tree was constructed and displayed at Hayashi Department Store in Tainan,
and it was expected that through the interactive design, the shoppers could interact and ask for a
Japanese amulet (“omamori”) for good fortune, and would know the meaning of blessing and
praying for harvest in Shinto shrines. This interactive device also included commercial rotations and
coupon giveaways to achieve the goal of O2O social media diffusion, in the hopes of leading the
consumers to purchase in the department store.
5
 Cross-screen interaction and all-
channel business service design
 Empirical subject retailer: Hayashi
Department Store, Tainan
Attract User with Content
Information Push
Interactive Data Analysis
Increase Attractiveness
Benefits of Cross-
Screen Interactions
Fast & Convenient Payment
Increase Convenience
Precise Marketing
Create High-Density Relevance
Bonus/Discounts
Increase Incentives of Future
Transactions

1. New arena of retailers
join for cooperation
Our party will evaluate shops
on retail environment, types
of products sold, and
business models, etc., and
give them feedbacks on their
services.
2. Construct front and
back-stage wishing
tree
The supportive businesses of
our party help construct the
backstage website and
assemble the hardware of the
game for blessings in the
front.
3. Experience the interactive game
Through giant interactive
billboard game of Wishing Tree,
the spectacle attracts crowd and
encourage them to experience
the game for blessings.
4. Sharing pictures on social media
Consumers who finished the
game experience can share and
obtain their experience pictures
through Facebook.
5. Providing back-end smart analysis
Through the smart analysis from the
back-end management platform, it
provides the retailers the statistics of
times of experience as a reference to the
precise marketing for the retailers.
6
Wishing Tree: Scenarios of Usage

Wishing Tree: Suggestions for
Software/Hardware Requirements
• Processor：Intel Core i7-
3770 @ 3.5 GHz
• RAM：2GB
• Storage Capacity：10 GB
• HD video shooting：
1280 x 720
7
Hardware facilities
specifications
• OS：Windows 7
• DB：MySQL 5.6.30
• Web Server：IIS 7
Software environment
requirements

Wishing Tree

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Wishing Tree

Editor's Notes