Carrie Albright: Shortcuts & Winding Paths: Using Excel to Save Time & Gain Insights

Editor's Notes

• #5: For any particular job or academic, or even personal experience, one might utilize Excel. Moving into the PPC realm requires a new subset of tools that you may not have found use for in “regular” life. These shortcuts are intended to compliment a basic knowledge of how to copy & paste data, and even apply simple calculation formulas.
• #6:   3 Takeaways: Attendees will be given a easily digestible list of shortcuts in Excel, including formulas and keyboard shortcuts. These save time and energy in daily tasks.   Attendees will also be given more advanced uses for formulas, pivot tables, and chart construction. This generates aggregate data more quickly and also provides a client-facing output for presentation.   Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.     Excerpt for app: Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
• #7:   3 Takeaways: Attendees will be given a easily digestible list of shortcuts in Excel, including formulas and keyboard shortcuts. These save time and energy in daily tasks.   Attendees will also be given more advanced uses for formulas, pivot tables, and chart construction. This generates aggregate data more quickly and also provides a client-facing output for presentation.   Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.     Excerpt for app: Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
• #13:   3 Takeaways: Attendees will be given a easily digestible list of shortcuts in Excel, including formulas and keyboard shortcuts. These save time and energy in daily tasks.   Attendees will also be given more advanced uses for formulas, pivot tables, and chart construction. This generates aggregate data more quickly and also provides a client-facing output for presentation.   Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.     Excerpt for app: Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
• #14:   3 Takeaways: Attendees will be given a easily digestible list of shortcuts in Excel, including formulas and keyboard shortcuts. These save time and energy in daily tasks.   Attendees will also be given more advanced uses for formulas, pivot tables, and chart construction. This generates aggregate data more quickly and also provides a client-facing output for presentation.   Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.     Excerpt for app: Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
• #15:   3 Takeaways: Attendees will be given a easily digestible list of shortcuts in Excel, including formulas and keyboard shortcuts. These save time and energy in daily tasks.   Attendees will also be given more advanced uses for formulas, pivot tables, and chart construction. This generates aggregate data more quickly and also provides a client-facing output for presentation.   Lastly, the audience will be shown how to take tables and charts generated in Excel and glean further performance insights. Using heat maps and time lapse charts, I'll demonstrate actionable takeaways and followup optimizations.     Excerpt for app: Because Microsoft Excel is integral to the management of data, particularly in the world of paid search, mastering the available tools and formulas is a must. This session will appeal to both beginner, intermediate, and more advanced Excel enthusiasts by providing a variety of tools and tricks for every day use.
• #23: If clears up any assumptions you have. If something is true, give a chosen value.
• #24: Concat or “&” It can be easier just adding your own &, but if you have a million cells, it’s often simpler to just concatenate.
• #25: PPC Example: Finding geo targets within current settings. Big debate Vlookup works when comparing big data sets. Common hangup- what order your columns are in  but is that really a huge issue? Index alone: 1 value for 1 cell Match alone: cell row reference for 1 value Index Match: hybrid
• #26: PPC Example: Finding geo targets within current settings. Big debate Vlookup works when comparing big data sets. Common hangup- what order your columns are in  but is that really a huge issue? Index alone: 1 value for 1 cell Match alone: cell row reference for 1 value Index Match: hybrid
• #30: Building pivot Creating formula Copy & paste multiple tables Group rows *ask for help* -- (side note – have you seen these in Google Adwords? Pivots!!)
• #45: Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company. Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
• #46: Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company. Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
• #48: Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company. Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
• #49: Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company. Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.
• #50: Use Save Theme for creating a consistent theme for client facing docs. Often this will be in your selected font and a color scheme that works for client or company. Trendlines: Overarching performance. In PPC we can’t get too hung up on the day to day, as our ad platforms rarely respond well to moment-to-moment changes. Recommend exponential or linear but depends on the conversation you’re trying to have.