How do i find the right groups to join on linked in (A guide for inside sales professionals)
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The document provides 5 tips for finding and engaging with the right groups on LinkedIn: 1. Search for groups in your target prospects' industries by typing occupational titles into LinkedIn's group search. 2. Check how active groups are by looking at their member count and recent discussion activity. Active groups with questions answered are best. 3. Get active in groups you join by answering questions, sharing relevant resources, and establishing expertise. 4. Limit initial group memberships to about 10 that you regularly check and review activity every two months. 5. Consider starting a group if relevant groups don't exist, but allow competition to join for balanced discussions.
How do i find the right groups to join on linked in (A guide for inside sales professionals)
- 1. © D Malone & www.evolve.ie How do I find the Right Groups to Join on LinkedIn? by David Malone www.evolve.ie / www.insidesales.ie Every time I run our "LinkedIn for Sales & Acquisition' training programme, am always asked 'How do I find the right groups to join on LinkedIn?' It's a relevant question. There is no doubt that LinkedIn groups can be a great platform to connect with potential sales prospects via well positioned thought leadership or appropriate discussion that positions you as a subject matter expert. But how to you find and select the right LinkedIn groups for you - there are over 2,250,000 of them active on LinkedIn currently. Here are five tips to help you find and engage in the right groups. Step 1. Search for where your target prospects industries congregate. Tip: Do a search for 'Groups' as opposed to a person. Type in the occupational titles of your sales targets into the search and a list of the groups where they are members will come up. You then just need to sort them geographically. Step 2: Once you have found the group - check out how active the group is. Firstly, check out how many members the group has. Then have a look at their discussion pages. Observe how many conversations and postings have taken place over the last three months. How regularly and are often topics and questions are posted? Are the postings all from the same few people? Are questions and comments answered or replied to? If the answer to all of the previous questions are positive - then join up! *Once you have joined a few groups you might check out the section in LinkedIn entitled 'Groups you might be interested in.' This will suggest groups similar to the groups you are already a member of.
- 2. © D Malone & www.evolve.ie Step 3. Get active in the group Whilst, you don't have to be engaging with your groups every day - you probably need to check out the group at least on a weekly basis. If you can answer someone's question then do so. If you find a useful and relevant resource for the group - then offer a link to it. Remember, if you are trying to establish yourself as a 'subject matter guru' ... then you will need to be active. Step 4: Keep it tight at the start. I have recently met someone who is a 'member' of over 75 groups on LinkedIn'. He never intended to join so many - it just happened over time! In the early days, I suggest you keep your group memberships to about ten. Then means if you recycle them on a weekly basis you'd only need to check out two per day. That, in my opinion is a manageable number for a professional seller. Tip: I suggest you review you review activity levels on each group after about two months. Step 5: Consider starting a group. If the type of group you are looking for does not exist in your area / marketplace consider starting up a group yourself. However, should you chose to go ahead with this - you may have to let the competition also join your group so as to create some balance in comment and conversation. People won't engage in a group that is overly restricted in opinion or comment. Lastly, remember, you will only reap what you sow