Behavioral Targeting and SEM
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This document discusses behavioral targeting and search engine marketing. It provides an overview of behavioral targeting, gives a good example and a bad example of it, discusses challenges of search engine marketing, and identifies opportunities to increase cross selling and conversions through more relevant targeting. Tools and strategies are presented for making behavioral targeting more effective for increasing sales and conversions.
Behavioral Targeting and SEM
- 1. Behavioral Targeting & SEMDaniel Waisberg
- 2. OverviewWhat is Behavioral Targeting?Good ExampleBad ExampleSEM challengesToolsWIIFY
- 3. BT image
- 4. Good example
- 9. Bad example
- 14. SEM?
- 15. Tools
- 16. FEE
- 17. FREE*+* Apart from Brain Power
- 18. FREE
- 19. WIIFY*ChallengeHard to find Brain Power Many parts involvedOpportunitiesCross Selling Increase Relevance = Increase Conversions* What’s in it for you?
Editor's Notes
- #4: Overview about Behavioral targeting“There are many who are living far below their possibilities because they are continually handing over their individualities to others” Ralph Waldo Trine
- #6: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
- #7: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
- #8: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
- #9: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
- #11: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
- #13: Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page