Delight 2014 | Design As If Your Life Depended Upon It!
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The document discusses the future of experiential media, emphasizing the importance of creating engaging and participatory experiences that blend reality and virtuality. It highlights the role of design in enhancing user engagement across various fields, including education, therapy, and entertainment. The text advocates for an innovative approach to media that transcends traditional methods, calling for intuitive and memorable experiences that profoundly impact users' lives.
Delight 2014 | Design As If Your Life Depended Upon It!
- 1. Design as if your life depended upon it! Pioneering the Future of Experiential Media Christopher Stapleton! Creative Venture Catalyst Simiosys Real World Collaboratory ChristopherStapleton @Simiosys #eXMedia Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 2. Design as if your life depended upon it! Pioneering the Future of Experiential Media Questions: #eXMedia @Simiosys Christopher Stapleton @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 3. Design as if your life depended upon it! What do I do?…Take Creative Leaps: Make Memories 1991 1995 2001 2002 2003 2008 2013 2014 Converging media, technology, disciplines, culture, industries across the “Virtuality Continuum”… Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 4. Design as if your life depended upon it! From Presentation to Participation… 1980’s BroadwayTheater Interactive Computer Graphics Film & Television Conventions & Conferences Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 5. Design as if your life depended upon it! From Presentation to Participation… 1990’s Resorts & Cruises Rides & Shows Food & Merchandise Arcades & Playgrounds Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 6. Design as if your life depended upon it! Can Media Be Experiential? Reality : Experience Experiential! Media Experiencing! Virtuality : Imagine Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Media
- 7. Design as if your life depended upon it! Can Media Be Experiential? Melting Boundaries… VIRTUALITY (Cyberspace): A consensual hallucination experienced daily by billions of legitimate operators, in every nation… William Gibson IMAGINALITY: Dreams Memories Visions Hallucination Delusions Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 REALITY: All Senses Directions Dimensions Realities VIRTUALITY CONTINUUM
- 8. Design as if your life depended upon it! Can Media Be Experiential? Heads, Hands & Hearts.. Heart Head Hands VIRTUAL IMAGINED Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 REAL STORY PLAY GAME
- 9. Design as if your life depended upon it! Can Media Be Experiential? Story, Play and Game… Participatory Procedure Heart GAME Head Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Hands VIRTUAL REAL IMAGINED PLAY STORY Pathos Experiential Media Conventions
- 10. Design as if your life depended upon it! I R I R Experiencing Media vs Experiential Media Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 I R V Book V Film V Game Park R Real V Virtual I Imagined I R V Can Media Be Experiential? Mixing Realities… Story Flow Game Flow Play Flow 2 Realities 3 Realities
- 11. Design as if your life depended upon it! Can Media Be Experiential? User Experience (UX) Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Passive: Absorb Engaging: Think/feel Active: Participate Reactive: Choose Experiential: Lives Interactive: Contribute Experiencing Media vs Experiential Media 2 Realities 3 Realities
- 12. Design as if your life depended upon it! Can Media Be Experiential? Sensory Perception… 5 Senses 3 Dimensions 360° Field of View Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Senses! Visual Audio 2 Senses 2 Dimensions 10°-30° Field of View Dimensional FOV! Focal Stereo Haptic Olfactory Gastronomic Wonder Peripheral Tangential Creepy Experiencing Media vs Experiential Media 2 Realities 3 Realities
- 13. Design as if your life depended upon it! Pioneering the Future of Experiential Media Real World Lab: Technological playground of ideas & dreams ! Experiential Make-Overs: Infinite Story in a Finite Space ! Phydgital InterSpace: Smallest moments = Biggest memory ! Innovation PlayTank: Like a think-tank, but with PLAY! ! Human Experience Modeler: Measure transforms meaning ! Promotypes: Science meets Fiction to shift paradigms ! ! Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 14. Design as if your life depended upon it! Real World Lab: Technological playground of ideas & dreams Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 DREAMS MELTING THE BOUNDARIES REALITY MELTING THE BOUNDARIES ISMAR International Symposium on Mixed and Augmented Reality ISMAR Symposium & Expo 2009 October 19-‐22 • Orlando, Florida, USA SPONSORED BY IEEE COMPUTER SOCIETY VISUALIZATION AND GRAPHICS TECHNICAL COMMITTEE Experiential Media Design Research
- 15. Design as if your life depended upon it! Experiential Make-Overs: Big experience in a small space Strategy Assessment Heart GAME Head Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Hands VIRTUAL REAL IMAGINED PLAY STORY Objectives INTERPLAY Strategy Experiential Learning
- 16. Design as if your life depended upon it! Experiential Make-Overs: Infinite Story in a Finite Space Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 17. Design as if your life depended upon it! Experiential Make-Overs: Infinite Story in a Finite Space Experiential Movie Trailer Feel like a film, play like a game and immerse like a theme park Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 18. Design as if your life depended upon it! Experiential Make-Overs: Infinite Story in a Finite Space Virtual Showroom Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 19. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Achieving vs Consuming Education Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 20. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Physical Fidget Digital InterFace Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Alison Frank White Verandah Bruce On Games Puddle JunkYard Simulation
- 21. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory PhFyyiDsdiigcgieaittlaall IInntteerrFSapcaece Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Alison Frank White Verandah Bruce On Games Riddle Keeper Playing is Educational Puddle JunkYard Simulation
- 22. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory NASA Shuttle Launch Virtuality GUI Infinite Story Sense of Wonder Summer Camp Infinite Imagination Learner Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 23. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Visual Portal Infinite Story Focal Perception Visual Depth & Direction Audio 360 degree Sense Haptic 2-way Sense Olfactory Direct Memory Taste Publicly Sensual Peripheral Perception Peripheral Perception Tangential Perception Infinite Imagination Learner Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 REALITY
- 24. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Telepresent Visual Portal Infinite Story Interactor Co-Learner Infinite Imagination Learner Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 VIRTUALITY REALITY IMAGINALITY Virtual Character Imaginary Character Other Zone
- 25. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Reference Portal Infinite Story Infinite Imagination Learner VIRTUALITY REALITY IMAGINALITY Simulation Portal ↑ Phydgital Scopes & Vials ←InterSpace→ Vernal Pool Virtual Biologist
- 26. Design as if your life depended upon it! Phydgital InterSpace: Smallest moments = Biggest memory Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 27. Design as if your life depended upon it! Innovation PlayTank: Like a think-tank, but with PLAY! Play-tested Phydgital InterSpace with an Innovation PlayTank in Storefront Laboratory Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 28. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 29. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning Reality (Tools) Technical Skills PLAY InterPLAY Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Virtuality (Media) Imaginality (Mental Model) Insights Feedback Skills Act/Do Plan/Decide Cognitive Skills Know/Sense Communication Team Skills STORY GAME
- 30. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Behavior Time Space Machine Methods Measure Context Meaning Simulate, Capture, Analyze, Adapt, Innovate…
- 31. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning VIRTUAL VR HMD Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 LIVE CAVE Virtual Kitchen separate HMD excludes therapist Kitchen not familiar No natural gestures TBI Cognitive Rehabilitation SIMULATIONS
- 32. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning CLINIC THERAPIST Interact with Therapist Cognitive Rehabilitation SIMULATIONS Questions: #eXMedia @Simiosys Capture home environment @Simiosys CStapleton@Simiosys.com Copyright © 2014 HOME APPLIANCE Add personal appliances Apply to Module Kitchen VS. MIXING REALITIES
- 33. Design as if your life depended upon it! Human Experience Modeler: Measure transforms meaning Total Time to Complete Cereal Making Task THERAPIST Interact with Therapist Time to Complete Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 240 158 315 177 236 379 341 400 350 300 250 200 150 100 50 0 Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post Session Total Time (Seconds) Total Time Retrieval Order Location Target Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post Pantry Cereal 58 (1) 112 (4) 76 (4) 119 (4) 80 (2) 18 (3) 8 (4) Cabinet Bowl 13 (2) 38 (1) 26 (1) 43 (1) 28 (3) 27 (1) 18 (1) Refrigerator Milk 14 (3) 44 (3) 24 (3) 12 (3) 7 (1) 14 (4) 14 (3) Drawer Spoon 3 (4) 15 (2) 15 (2) 3 (2) 6 (5) 5 (2) 3 (2) Counter Make Cereal 73 (5) 120 (5) 84 (5) 41 (5) 40 (4) 37 (5) 51 (5) Total Time (s) 240 379 315 341 236 177 158 Total Time (m:s) 4:00 6:19 5:15 5:41 3:56 2:57 2:38 Training Transfer to the Home
- 34. Design as if your life depended upon it! Promotypes: Science meets Fiction to shift paradigms IDEATION Prototype Validate INVENTION Promotype Recognize Opportunity Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Product Diffuse Practice Design Theory Industry Training INNOVATION
- 35. Design as if your life depended upon it! Promotypes: Science meets Fiction to shift paradigms Industry Training System Adoption Return on Investment Anticipated Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Productivity Time +Poor Design Training Mitigating Current Transfer of Training Productivity Loss/Gain Assessment Assessment Assessment Assessment Assessment Poor
- 36. Design as if your life depended upon it! Promotypes: Science meets Fiction to shift paradigms Promotype Design Research Tool: Aphasia Therapy Promotype Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 37. Design as if your life depended upon it! Promotypes: Science meets Fiction to shift paradigms Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 38. Design as if your life depended upon it! Aphasia Therapy Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Reality (Tools) Virtuality (Media) Imaginality (Mental Model)
- 39. Design as if your life depended upon it! In Designing Experiential Media… The smallest moments can make the biggest memories! Experiential Media can… Save a life… Transform a life… Prepare a life… Enhance a life… Augment a life… Share a life to future lives… Give a second chance in life… Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 40. Design as if your life depended upon it! Virtual World Society: At Home with Experiential Media Lifelong Learning Livingroom Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014 Showroom Classroom Game room Healing Room @VRWorldSociety
- 41. Design as if your life depended upon it! Pioneering the Future of Experiential Media KEYNOTE: Immersion, Imagination & Innovation Christopher Stapleton! Creative Venture Catalyst Simiosys Real World Collaboratory ChristopherStapleton @Simiosys #eXMedia Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 42. Design as if your life depended upon it! Pioneering the Future of Experiential Media To experience many of my designs, you will certainly need safety restraints. When designing thrill rides or creating training scenarios for surgeons and soldiers, I need to take you to the edge of death and back again. When simulated experiences are transformative, I have done my job. Translating the power of a brand’s significance into everyday experiences is the same challenge for companies. Your ability to provide memorable experiences has life and death consequences for brand loyalty. Brand experience can and must engage all senses, in all directions, dimensions and realities to make a memory for a lifetime. Now with experiential media and marketing, we transcend the 19th Century QWERTY keyboard, lose the 1960’s point and click mouse, expand beyond the keyhole displays of little devices with the full bandwidth of the social human experience. By melting the boundaries between reality, virtuality and imaginality, we enter a future that is experienced as more real than real. What does that mean for your brand? Design & usability are no longer “keeping it simple, stupid,” or “ease of use.” The InterPlay of Story, Games and Play becomes a new metaphor to challenge the user in more complex, but intuitive user experiences that are hard to forget. Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 43. Design as if your life depended upon it! Pioneering the Future of Experiential Media My users have the lives of their users in their hands… Surgeons, soldiers, teachers, operators, roller coaster designers Their work is a matter of life and death… Hospitals, battlefields, factories, theme parks, classrooms That makes my design work a matter of life and death… Training, working, thrill-seeking, learning, rehabilitation, marketing This means the design methodology is different… Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 44. Design as if your life depended upon it! Pioneering the Future of Experiential Media • Their work is complicated, so I can’t “Keep it simple, Stupid!” • Its not about “Ease of Use.” creative problem-solving is difficult! • I can’t compromise on quality, cost or time (some pick two). ! Its about being intuitive, making failing fun, limits sparking creativity, This is done with the next-generation of Experiential Media… Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 45. Design as if your life depended upon it! Real World CoLaboratory: Experience Design Research Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014
- 46. Design as if your life depended upon it! Paradigm Shifts Across the Virtuality Continuum… B’way to Theme Parks: from presentation to participation Real World Laboratory: Down the Rabbit hole Experience Design Research: from participation to purpose Innovation PlayTank: Dialogue of Innovation Experiential Learning: from Purpose to Passion Experiential Make-Overs: Interplay of story, play & games Training/Rehabilitation: from Passion to Performance Human Experience Modeler: Measure is Meaning Mixed Reality: from Performance to Paradigm Shift Promotypes: Science meets Fiction User Experience Interface: from Paradigm Shift to Practice! Phydgital InterSpace: Transforming Lives Questions: #eXMedia @Simiosys @Simiosys CStapleton@Simiosys.com Copyright © 2014