User motivation and knowledge sharing in idea crowdsourcing
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The document discusses user motivation and knowledge sharing in idea crowdsourcing, emphasizing that crowd wisdom flourishes when there is sufficient participation, basic knowledge, and independence among contributors. It identifies social integrative benefits, such as community belonging, and learning benefits as key motivators for users. The findings highlight the significance of interaction with hosting organizations and suggest recognizing valuable contributors to enhance engagement.
User motivation and knowledge sharing in idea crowdsourcing
- 1. USER MOTIVATION AND KNOWLEDGE SHARING IN IDEA CROWDSOURCING D.Sc. Miia Kosonen Mikkeli University of Applied Sciences, Finland
- 2. There is nothing new in crowd wisdom itself – just in the way we are now able to connect with each other and engage in knowledge- Photo by James Cridland, https://www.flickr.com/photos/jamescridland/613445810
- 3. Crowd wisdom flourishes, when • there’s a large enough mass of people to solve the problem • people have the basic knowledge needed to discuss the problem • people have the opportunity to work independently around the problem.
- 5. Idea crowdsourcing = designing a certain problem or task to an undefined, large group of people in order to solicit their creative input for solving the problem or improving the situation.
- 6. For people who actively participate in sharing and discussing ideas openly, crowdsourcing often represents exploration and human empowerment. For people who decide to withdraw from sharing and discussing ideas openly, crowdsourcing often WHAT’S YOUR ATTITUDE?
- 7. Our study at LUT What types of benefits do voluntary users expect? What motivates them?
- 8. • ”Build it and customers will come” (Nambisan and Baron, 2009; Füller et al., 2008) • Any chosen media, tool or platform is not applied for it’s own sake, but users expect some kind of benefit • Personal integrative benefits • Social integrative benefits Uses and Gratifications approach
- 9. Context of the study IdeasProject = open innovation and brainstorming community dedicated to harvesting ideas, hosted by Nokia, 2011- 2013 Idea crowdsourcing around mobile lifestyle and products Source: https://pixabay.com/fi/nokia- matkapuhelin-mobil-puhelin-157336/
- 10. Result 1: Social integrative benefits The most important motivator/benefit is belonging to a valued community.
- 11. Result 2: Learning benefits Allow mutual support and knowledge processing, not just ”submitting” ideas once.
- 12. Implications for practice Users significantly value interaction with the hosting organization. Resourcing, Reworking, Recognition: identify your valuable contributors and highlight their achievements.