This document provides an overview of personal identifiable information (PII) and how it relates to attribute data and analysis. It defines PII as information that can identify an individual, and attribute data as information used to describe or quantify objects for analysis. The document discusses relevant legislation around PII and the need to separate PII from attribute data for legal and proportionality reasons. It provides examples of PII and attribute data and discusses techniques for de-identifying data like suppression, hashing, and aggregation to enable analysis while protecting individual identities.