Andrew goodwin’s rules task 1
- 1. Andrew Goodwin’s Rules EMILY HOWLETT
- 2. The rules Andrew Goodwin’s rules are as follows… The music video should demonstrate genre characteristics. There should be a relationship between lyrics and the visuals. There should be a relationship between the music and visuals. A visual style for the artist should be developed, lots of close ups of the artist. There could be hints to the notion of looking or voyeurism.
- 3. Relationship between lyrics and visuals There are many songs which have a link or connection between the lyrics and the visuals in the video. This can be helpful as it can help the viewer understand what is happening in the video or what the lyrics mean. Most artists will use a narrative which shows a story in their video, this is usually linked to relationships and romance. Examples : The Script- Man who cant be moved.
- 4. Relationship between music and visuals Goodwin believes that there should be a link between the music and visuals to make a good song. This could be between the tempo of the beat and how the video complements this tempo. The video can either illustrate what the lyrics mean, amplify the song or completely contradict the song. A narrative genre is best at creating a relationship between music and visuals as it tells a story.
- 5. Visual style for the artist In most music video’s artists tend to create a style/image for themselves so an audience can recognise their style of music/music video. Goodwin believes that the artist should create an image for themselves so people will remember by this style. For example, lady gaga tends to use the same type of style in her video’s to make that statement true (statement being that she is unique and bazar). Example of visual style: Lady Gaga- Telephone
- 6. Genre characteristics All music video’s will have a genre, they may even have a mixture of different genre’s which would be classed as a hybrid. This is very common in todays music industry. Most music videos will be a mixture of either these genre’s; Narrative, Image, Performance, Spectacle, Concept, personal and Intertextuality. It isn’t always easy to decide what genre a music video is, Mark Reid argues that the genre changes based on what you are told. David Bardwell argues that the audience rather than the director defines the audience. An example of a hybrid music video: The Script- we cry
- 7. Notion of looking or voyeurism The notion of looking or voyeurism suggests desire, this can be seen when a male is looking at a female in a provocative way. In many music videos this can be seen and is a very popular way of making people want something. Example of looking or voyeurism: Kanye West- gold digger. There are shots of looking or voyeurism in this video of women.
- 8. Intertextual reference Goodwin believes that having Intertextual reference enhances a music production. This is because relating a video and song to a movie or television programme will allow the song to gain popularity and perhaps a new audience. It will promote the artist so to speak. Example of Intertextual reference: Alicia Key’s and Jack white- Another way to die.