High Liner Foods is one of North America's largest processors and marketers of prepared, value-added frozen seafood. It sells branded products under various labels throughout the US, Canada, and Mexico, as well as private label and food service products. The company's core competency is value-added frozen seafood, and its competitive advantages include worldwide procurement expertise, proficiency in logistics, strong retailer relationships, and recognized brands. For fiscal year 2009, High Liner Foods reported sales of $627 million, with 47.5% from Canada and 52% from the US. Its key brands include High Liner, Fisher Boy, and Sea Cuisine, and it is the largest supplier of private label
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