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Fact Sheet – Q1 2010                                                                                                                Trading Info/Data
                                                                                                                                                 (As of Feb. 19, 2010)
Corporate Profile                                                                                                                                                     Symbol
High Liner Foods is one of North America’s largest processors and marketers of prepared,
                                                                                                                                                          TSX:HLF, HLF.A1
value-added frozen seafood. The Company’s branded products are sold throughout the
United States, Canada and Mexico under the High Liner ®, Fisher Boy®, Mirabel®,                                                                               Recent Price
Sea CuisineTM and Royal Sea® labels, and are available in most grocery and club stores.                                                                        HLF – $10.40
The Company also sells its High Liner ®, FPI® and Mirabel® food service products to                                                                           HLF.A – $8.25
restaurants and institutions, and is a major supplier of private label seafood products                                                        52-Week Price Range
to North American food retailers and food service distributors.                                                                                    HLF – $5.51 - $10.40
                                                                                                                                                  HLF.A – $5.00 - $8.50
The Company’s core competency is value-added frozen seafood. Its sources of                                                                 Market Capitalization2
competitive advantage include:                                                                                                                             ~$178.96 million
•    orldwide procurement expertise supported by a state-of-the-art, internet-based 
   W
   information management system                                                                                                                 Shares Outstanding
                                                                                                                                                        HLF – 13.3 million
•    roficiency in frozen food logistics
   P                                                                                                                                                   HLF.A – 5.1 million
•    trong relationships with every major supermarket chain, club store and food service 
   S                                                                                                                                                   Total – 18.4 million
   distributor in Canada and the U.S.                                                                                                                       Current Yield
•    roven ability to successfully identify, develop and market innovative products that 
   P                                                                                                                                                          HLF – 2.88%
   meet the evolving demands of consumers                                                                                                                    HLF.A – 3.64%
                                                                                                                                     1
                                                                                                                                          HLF.A shares are non-voting equity shares
•    ecognized, trusted brands that deliver on consumers’ expectations and a reputation 
   R                                                                                                                                      and were issued in August and September
   for exceeding the demands of customers                                                                                                 of 2008
                                                                                                                                     2
                                                                                                                                          Includes both HLF plus HLF.A shares
       Sales    ($ millions)                                           Interest-Bearing Debt              ($ millions)

 700                                                             120
 600
 500
                                                                 100

                                                                  80
                                                                                                                                          Corporate Data
 400                                                                                                                                                      Fiscal Year End
                                                                  60
 300                                                                                                                                                        January 2, 2010
                                                                  40
 200
                                                                                                                                             Number of Employees
 100                                                              20
                                                                                                                                                                           1,081
   0                                                               0
             2006     2007     2008     2009                                2006     2007     2008      2009                                                  Head Office
       Note: Adjusted for a constant exchange rate of                                                                                            Lunenburg, Nova Scotia
             US$1.00/CDN$1.0641.
                                                                                                                                                                   Founded
       Net Income from Continuing                                      Diluted EPS from Continuing
                                                                                                                                                                           1899
       Operations ($ millions)                                         Operations ($)
  24                                                             1.2                                                                                 Listed on the TSX
  20                                                             1.0
                                                                                                                                                                           1967
  16                                                             0.8
  12                                                             0.6
   8                                                             0.4
   4
   0
                                                                 0.2
                                                                 0.0
                                                                                                                                 Contact Information
             2006     2007     2008     2009                                2006     2007     2008      2009
                                                                                                                                                         Kelly L. Nelson
       Note: Excluding the after-tax amount for non-operating          Note: Excluding the after-tax amount for non-operating
             items and business acquisition transaction costs.               items and business acquisition transaction costs.           High Liner Foods Incorporated
                                                                                                                                                       Tel: 902-634-6200
Growth Strategy                                                                                                                                       Fax: 902-634-6228
                                                                                                                                    kelly.nelson@highlinerfoods.com
        •    trengthen brands: Establish new and expand existing customer relationships
           S
        •    trengthen the organization: Reduce costs and improve margins
           S                                                                                                                                               Trevor Heisler
        •    row through innovation: Introduce new value-added frozen seafood products
           G                                                                                                                                           The Equicom Group
        •    he Company will also seek future acquisitions of complementary businesses to 
           T                                                                                                                                Tel: 416-815-0700 ext. 270
           expand its product portfolio and strengthen its market leadership position.                                                             Fax: 416-815-0800
                                                                                                                                    theisler @ equicomgroup.com
Key Markets
                                                                                                                       2009 Sales to
                                                                                                                  Geographic Market




Recent Developments                                                                                                  Canada
                                                                                                                     $297.7
                                                                                                                                     U.S.
                                                                                                                                    $326.4
                                                                                                                     (47.5%)       (52.0%)
Highlights from the fourth quarter of 2009: 
(all comparisons are to the same quarter of fiscal 2008) 


                                                                                                                           Other
•    djusted EBITDA1 increased 20.1% to $11.0 million despite lower sales and volume 
   A                                                                                                                       $3.1
   (measured in pounds)                                                                                                   (0.5%)


•    et income of $3.8 million, or fully diluted earnings per share (“EPS”) of $0.21, 
   N                                                                                                                           Brands
   up from $2.4 million, or fully diluted EPS of $0.13 
•    et interest bearing debt reduced to 33.6% of total capitalization from 39.5% 
   N


Financial Data
$ 000 except              13 weeks ended    14 weeks ended    52 weeks ended    53 weeks ended
per share data                Jan 2, 2010       Jan 3, 2009       Jan 2, 2010       Jan 3, 2009

    Sales                     148,827            177,441           627,186          615,993
                                                                                                          High Liner® – #1 frozen food
    Adjusted EBITDA1            11,039             9,188            43,573            37,917                        product in Canada
    Net Income                   3,798             2,376            19,747            14,192

    Adjusted
                                 4,374             4,036           20,889            18,348
    Net Income2

    Diluted EPS 
    Excluding One-time
                                  0.24              0.22               1.14              1.00
    Integration Costs &
    Non-operating Items
                                                                                                  Fisher Boy® – #2 fish stick in the U.S.
1
     Adjusted earnings before interest, taxes, depreciation and amortization, business
     acquisition costs, other income and non-operating transactions as disclosed on the
     consolidated statements of income. Management believes that EBITDA is a useful
     performance measure as it approximates cash generated from operations, before capital
     expenditures and changes in working capital and excludes unusual items. EBITDA also
     assists comparison among companies as it eliminates the differences in earnings due
     to how a company is financed. The calculation of Adjusted EBITDA follows the general
     principles and guidance for reporting EBITDA issued by the Canadian Institute of
     Chartered Accountants
                                                                                                           Sea Cuisine® – Brand added
2
     Net income excluding one-time integration costs and non-operating items.                               through the FPI acquisition




                                                                                                                Private Label – Largest
                                                                                                              grocery-chain supplier of
                                                                                                              value-added private label
                                                                                                            processed seafood products
                                                                                                          in both the U.S. and Canada

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Fact Sheet - High Liner Foods (TSX: HLF; HLF.A)

  • 1. Fact Sheet – Q1 2010 Trading Info/Data (As of Feb. 19, 2010) Corporate Profile Symbol High Liner Foods is one of North America’s largest processors and marketers of prepared, TSX:HLF, HLF.A1 value-added frozen seafood. The Company’s branded products are sold throughout the United States, Canada and Mexico under the High Liner ®, Fisher Boy®, Mirabel®, Recent Price Sea CuisineTM and Royal Sea® labels, and are available in most grocery and club stores. HLF – $10.40 The Company also sells its High Liner ®, FPI® and Mirabel® food service products to HLF.A – $8.25 restaurants and institutions, and is a major supplier of private label seafood products 52-Week Price Range to North American food retailers and food service distributors. HLF – $5.51 - $10.40 HLF.A – $5.00 - $8.50 The Company’s core competency is value-added frozen seafood. Its sources of Market Capitalization2 competitive advantage include: ~$178.96 million •    orldwide procurement expertise supported by a state-of-the-art, internet-based  W information management system Shares Outstanding HLF – 13.3 million •    roficiency in frozen food logistics P HLF.A – 5.1 million •    trong relationships with every major supermarket chain, club store and food service  S Total – 18.4 million distributor in Canada and the U.S. Current Yield •    roven ability to successfully identify, develop and market innovative products that  P HLF – 2.88% meet the evolving demands of consumers HLF.A – 3.64% 1 HLF.A shares are non-voting equity shares •    ecognized, trusted brands that deliver on consumers’ expectations and a reputation  R and were issued in August and September for exceeding the demands of customers of 2008 2 Includes both HLF plus HLF.A shares Sales ($ millions) Interest-Bearing Debt ($ millions) 700 120 600 500 100 80 Corporate Data 400 Fiscal Year End 60 300 January 2, 2010 40 200 Number of Employees 100 20 1,081 0 0 2006 2007 2008 2009 2006 2007 2008 2009 Head Office Note: Adjusted for a constant exchange rate of Lunenburg, Nova Scotia US$1.00/CDN$1.0641. Founded Net Income from Continuing Diluted EPS from Continuing 1899 Operations ($ millions) Operations ($) 24 1.2 Listed on the TSX 20 1.0 1967 16 0.8 12 0.6 8 0.4 4 0 0.2 0.0 Contact Information 2006 2007 2008 2009 2006 2007 2008 2009 Kelly L. Nelson Note: Excluding the after-tax amount for non-operating Note: Excluding the after-tax amount for non-operating items and business acquisition transaction costs. items and business acquisition transaction costs. High Liner Foods Incorporated Tel: 902-634-6200 Growth Strategy Fax: 902-634-6228 kelly.nelson@highlinerfoods.com •    trengthen brands: Establish new and expand existing customer relationships S •    trengthen the organization: Reduce costs and improve margins S Trevor Heisler •    row through innovation: Introduce new value-added frozen seafood products G The Equicom Group •    he Company will also seek future acquisitions of complementary businesses to  T Tel: 416-815-0700 ext. 270 expand its product portfolio and strengthen its market leadership position. Fax: 416-815-0800 theisler @ equicomgroup.com
  • 2. Key Markets 2009 Sales to Geographic Market Recent Developments Canada $297.7 U.S. $326.4 (47.5%) (52.0%) Highlights from the fourth quarter of 2009:  (all comparisons are to the same quarter of fiscal 2008)  Other •    djusted EBITDA1 increased 20.1% to $11.0 million despite lower sales and volume  A $3.1 (measured in pounds)  (0.5%) •    et income of $3.8 million, or fully diluted earnings per share (“EPS”) of $0.21,  N Brands up from $2.4 million, or fully diluted EPS of $0.13  •    et interest bearing debt reduced to 33.6% of total capitalization from 39.5%  N Financial Data $ 000 except 13 weeks ended 14 weeks ended 52 weeks ended 53 weeks ended per share data Jan 2, 2010 Jan 3, 2009 Jan 2, 2010 Jan 3, 2009 Sales 148,827 177,441 627,186 615,993 High Liner® – #1 frozen food Adjusted EBITDA1 11,039 9,188 43,573 37,917 product in Canada Net Income 3,798 2,376 19,747 14,192 Adjusted 4,374 4,036 20,889 18,348 Net Income2 Diluted EPS  Excluding One-time 0.24 0.22 1.14 1.00 Integration Costs & Non-operating Items Fisher Boy® – #2 fish stick in the U.S. 1 Adjusted earnings before interest, taxes, depreciation and amortization, business acquisition costs, other income and non-operating transactions as disclosed on the consolidated statements of income. Management believes that EBITDA is a useful performance measure as it approximates cash generated from operations, before capital expenditures and changes in working capital and excludes unusual items. EBITDA also assists comparison among companies as it eliminates the differences in earnings due to how a company is financed. The calculation of Adjusted EBITDA follows the general principles and guidance for reporting EBITDA issued by the Canadian Institute of Chartered Accountants Sea Cuisine® – Brand added 2 Net income excluding one-time integration costs and non-operating items. through the FPI acquisition Private Label – Largest grocery-chain supplier of value-added private label processed seafood products in both the U.S. and Canada